The Dedicated Professional-Jai Satyanarayan Katha

A strange post, come right next day after I completed the renowned Satyanaryan Katha at Home.
It was almost after 2.5 Years that I sat down to witness and be a part of it.
With each sound of Bell @2 Shots per Second, My marketing brain could not stop and try to figure out the proposition in front of me.

A complete Package of experiencial marketing combined with some very solid 4P's
Product: The God
Place: My Own Home
Promotion: The Faith
Prize: Ek Sau Inkawan Rupeeye

What made my Marketing Head bow down was the dedication of the Pandit ,"the priest".

One of the most neglected and not so talked about subject are the Profession of Pandits.
The ultimate dedication of their towards their work is worth a mention. Every morning they get up at a fixed time, 6:00 am and after taking bath, clean the complete temple and God in it.
To ensure that the Experience is same across all the places, it is made mandatory to do certain things at certain time.
You need to remove your slippers, ring the Bell and bow down to the god.
After this you take Aarti and then move to the Almight Pandit, who will give you Tulsi water to drink from a Brass kettle.
This scene can be imagined everywhere even with closed eyes.
The brand resonance is so strong and guess what the creators understood it long back, that the future brands will be made with Senses.
Cafee coffee Day has standardized the Coffee smell in all their locations, this was done long long back in all the Mandirs by ensuring Gainda Phool, rose Petals and incese sticks.

In fact the Idea of Hawan comes very close to the creation of Bigger Worship.

How can today's brand learn from this? They have started Using Sense , what is Left more?
Is it an Opportunity in the Context of a Particular set of Actions to be performed in a particular Step.............

you are the person who can create the Next Change........