Mirror Exercise for Business

The Thought
Mirror Exericise is used effeciently in Yoga to get into a sense of deep meditation. It is considered tough because its simple, as atleast 7 days are required, to actually get used to this simple exercise. All one is expected is to hold the mirror in hand, and look into own eyes.
The Same exercise must be used by today’s Business to realize what lies ahead for them, and what garbage they are carrying.
Mirror Exercise for your Business
1. Sit with all your HOD’s and ask them to share whatever they wish to share with the heads about the Organization and the future they see.
2. After you jot down each views, give them a white paper and ask them to draw the image of what they expect to see the company become in next 1 year. Ask them to be specific, they can do detailing like, drawing the Logo in a new way.
3. Next give them few A-4 pages and ask them to go to their department subordinates and instruct them to write an essay on how they see company to grow in 1-2 year, and what role they plan to take in the stage 2 years from now, and ask them to submit it seal packed to HR tomorrow.
4. All the HOD’s are supposed  to write their own Essay and submit it to the HR next day. Take a break for a day, and analyze the contents and see the most repeated words.
5. Jot down the 10 most Used words from each department and once you do that, you are sitting with a Pool of data to create magic for your employees.
Yes, as I discussed in the last Post, Transformers, Lost Souls and Fence Sitters, you will be able to clearly identify and distribute the employees into three categories.
Once you have done this Mirror exercise, do get in touch.
The Next few steps will help you transform not only the company but your self too.

Transformers, Lost Souls and Fence Sitters

There are three Basic kinds of people in an Organization/Group.

One are Transformers:
Transformers, although few in numbers , but are always looking for new ways.
They can be recognized by the fire in their eyes, and the length they wish to travel inorder to complete a project in hand. Usually these transformers need constant feeding, and appraisal, and since they are difference creator, good organizations provide them with enough resources and advantage to help them perform better for the rest.
Lost Souls: are usually those bugs, who constantly feed negative data about the group or the organization.
They are unhappy, because they are always doing benchmarking.
Benchmarking means, they are in constant flux to find out resons why transformers are growing, and why they are given advantage, without analyzing self.

They are the parasites, who feed on other aspects, but they are required, in the group, to ensure, Transformers feel priveledged.


Fence Sitters: highest in number when it comes to organization,, are people who are neutral.
They listen to both Transformers and lost souls but ensure that they keep mum at the right time.
They beleive in "Wait and Watch" strategy, and if you count on them, you are better dead than alive.

Now the idea:

A great organization understand how to use these three forces effectively, a great CEO, knows how to value the Transformers in the organization, by providing them all the necessary benefits to help the system run.
A great HR understand to treat the Transformers well, by constantly giving them the desired resources within the organization, so that they feel enhanced at work, and takes care of the Lost souls, to ensure minimum Negative Flow.
What kind of CEO and HR are you????

DECIDE, Whom you give more importance,

The Transformers, The Fence Sitters or the Lost Souls.

Your decision can change your company.

The Curse of Knowledge and Changing Definition

"Once we Know something its hard to imagine what it was like not to know it."

Thats what is the Curse of Knowledge

How hard it is to beleive that Life existed without Internet.
In fact, today, we are atleasst aware about the fact, because our parents, belong to the generation which are not very accustomed with internet, but imagine, the next 25 years. or may be 15 Only.
This next generation, might never visit, "Library", in the Life, or the definition of Library will change forever in dictionary.

Today, Library is defined as,

a. A place in which literary and artistic materials, such as books, periodicals, newspapers, pamphlets, prints, records, and tapes, are kept for reading, reference, or lending.

b. A collection of such materials, especially when systematically arranged.

c. A room in a private home for such a collection.

d. An institution or foundation maintaining such a collection.

 

The technology will change this to something like this.

a. A digital, virtual space, where all the materials wrote till date, are arranged topic wise, and co-relation wise( a mathematician is needed), and one can utilize this for reading, reference and research.

b. A collection of such materials, which shall be available to you with one click.( or by intimating your interest before hand)

c. A special touch system, in your hand.

The only issue is don't get nostalgic about the definition "Library", and the image which we associate it with.

Now, as a Marketer are ou ready for this changing definition, and is your business aligned enough to tackle this Curse.

Who can be the next Google, is it Wolframalpha.com.

 

Chill..........

Piracy is not Killing Music or Movies

The Thought

One constant ad which keeps on popping now and then is the stop Piracy ad.

Piracy of Movies/music and, the hero/Heroines go on pushing and pleading to us, to stop watching the pirated movies.

You know why they do it, not because, they really want you to enjoy a great quality movie.
They do it because they have still not figured out how to stop you from doing it.
Now, let me share a secret with you.
Piracy is not at all killing Music or Movies, instead its Piracy which has promoted it.
More number of people have watched the movies, have listened to more music, than they ever used to do.
So, Piracy has actually promoted great Music and Movies.
The problem which these people want to tell you, but never have the guts to share it with you is
" Piracy is killing Music/Movie Industry"

Its the industry, the money makers who are uncomfortable with the growth of people getting entertainment at such a cheap cost.
Its these people who are not able to crack the model in which they can push people to buy their products.
Movies, is one of the most perishable products, and if you drive traffic by the teasers and by other small details.
Let me share one more secret, Rajshree productions, ( The fame behind Hum Aapkey hain Kaun, Vivaah Likes), are constantly trying to dig the net and remove the pirated movies.
Its a hard joke, all they can do is stop the ones which are currently on and are under your jurisdiction.
Imagine the kind of Manpower is required to maintain that check.
So in fact, they are actually building and promoting a totally new Job Role.
 Employees work will be to dig the internet and find new links so as to D-Link them.
and There will be huge money, but, still, the objective will remain the same.

Piracy is not Killing Music/movies, in fact, its Promoting them.

Its the Industry which have no idea how to figure out the massacre' .
So Next time, some actors/Actress tells you, to push on great quality, it makes sense, but if they say, Don't watch pirated movie because its Bad,
go ahead and Download it through any Torrent.

Blue Ocean Droplets

If you are a Management student or in a Business, you must have heard the term,

"Blue ocean Strategy", a very famous book written by W. Chan Kim and Renée Mauborgne.

The Blue ocean droplets illustrates the high growth and profits an organization can generate by creating new demand in an uncontested market space, or a "Blue Ocean", than by competing head-to-head in the existing Market. 

The idea proposed in this post is about the little changes to be done in the New domain of your work.

Little small changes creates phenomenol results. Its these changes which brings the oceanic change in your organization.
Take for example, a case in office.Only heads sit and discuss ideas, and thoughts, If the same thing is given in form of a competition to the whole of employees, they will think hard to get the award and moreover the rcognition attached with it and will also
give the best results for you.
Just give people the recognition, drop a few Blue droplets here and there from the ocean, and see how your employees create a new areas of growth.

Enigma at Office

How will you behave if you know a thing is done wrong, still have to do it.
What will you say, if you know that whatever will be done today will decrease your worth in office.

Enigma is a defined as One that is puzzling, ambiguous, or inexplicable.
its a speech which is perplexing, like a riddle,
and most often than not, the boss communicates this way.
That is probably one big reason behind Email been sent across, to communicate something to the person sitting next to you at office.

Why? because 
We are more concerned about whats happening in the life of a person who is in the facebook and is far away, than the guy who is sitting next.
Thats probably the reson you tend to waste more time trying to figure out the other than yourself.Next time you are faced with enigma, instead of seeking email as the solution,
try sitting down with a pen and paper with the concerned person.

You will be more clarfied, relieved and give better results.

But Sir...

But Sir, is one of the most common used word in the professional language.

More often than not, one faces a situation where you face one of the two things:

1. The idea your boss gave about the new campaign is awesomely bad, and after long time, you have agreed to hear that deep down voice which always say "Don't say it", and are in the process of gathering courage to say it ornamentally.
You start with "But Sir....".


2. You put your hard work and dedication to a project, which is accompained with lots of sleepless night,
black coffee, no fun, but hard core work, and when you take it down to your boss with just one glance he says
"Well Rework", and it comes out abruptly,
" But Sir..."


All of us face this situation, and mostly follow the pattern, and remain dejected.
The Solution," Change your proposal".


Whenever you feel that you must utter "But Sir", do one thing.

"STOP".



Now for a minute think, what do you want out of this cases.
Your But sir, will aggrevate the situation, rather than minimize it.
Start using the power words.
" Sure Sir, I will rework on it", say this and just wait for the right time.
Most often, you will not even need to change the report, because the problem is not with the report, it is with the Timing.
Know the best time and you will crack the biggest deal in seconds.If the time is not right, then wait for it, or else, push yourself to bring the right time.

Patience pays.

and for Case 1, dont tell the disadvantage with the idea of your boss,
instead tell, how can the new idea solve the problem of the consumer/person in context.