Transformers, Lost Souls and Fence Sitters

There are three Basic kinds of people in an Organization/Group.

One are Transformers:
Transformers, although few in numbers , but are always looking for new ways.
They can be recognized by the fire in their eyes, and the length they wish to travel inorder to complete a project in hand. Usually these transformers need constant feeding, and appraisal, and since they are difference creator, good organizations provide them with enough resources and advantage to help them perform better for the rest.
Lost Souls: are usually those bugs, who constantly feed negative data about the group or the organization.
They are unhappy, because they are always doing benchmarking.
Benchmarking means, they are in constant flux to find out resons why transformers are growing, and why they are given advantage, without analyzing self.

They are the parasites, who feed on other aspects, but they are required, in the group, to ensure, Transformers feel priveledged.


Fence Sitters: highest in number when it comes to organization,, are people who are neutral.
They listen to both Transformers and lost souls but ensure that they keep mum at the right time.
They beleive in "Wait and Watch" strategy, and if you count on them, you are better dead than alive.

Now the idea:

A great organization understand how to use these three forces effectively, a great CEO, knows how to value the Transformers in the organization, by providing them all the necessary benefits to help the system run.
A great HR understand to treat the Transformers well, by constantly giving them the desired resources within the organization, so that they feel enhanced at work, and takes care of the Lost souls, to ensure minimum Negative Flow.
What kind of CEO and HR are you????

DECIDE, Whom you give more importance,

The Transformers, The Fence Sitters or the Lost Souls.

Your decision can change your company.

Blue Ocean Droplets

If you are a Management student or in a Business, you must have heard the term,

"Blue ocean Strategy", a very famous book written by W. Chan Kim and Renée Mauborgne.

The Blue ocean droplets illustrates the high growth and profits an organization can generate by creating new demand in an uncontested market space, or a "Blue Ocean", than by competing head-to-head in the existing Market. 

The idea proposed in this post is about the little changes to be done in the New domain of your work.

Little small changes creates phenomenol results. Its these changes which brings the oceanic change in your organization.
Take for example, a case in office.Only heads sit and discuss ideas, and thoughts, If the same thing is given in form of a competition to the whole of employees, they will think hard to get the award and moreover the rcognition attached with it and will also
give the best results for you.
Just give people the recognition, drop a few Blue droplets here and there from the ocean, and see how your employees create a new areas of growth.

But Sir...

But Sir, is one of the most common used word in the professional language.

More often than not, one faces a situation where you face one of the two things:

1. The idea your boss gave about the new campaign is awesomely bad, and after long time, you have agreed to hear that deep down voice which always say "Don't say it", and are in the process of gathering courage to say it ornamentally.
You start with "But Sir....".


2. You put your hard work and dedication to a project, which is accompained with lots of sleepless night,
black coffee, no fun, but hard core work, and when you take it down to your boss with just one glance he says
"Well Rework", and it comes out abruptly,
" But Sir..."


All of us face this situation, and mostly follow the pattern, and remain dejected.
The Solution," Change your proposal".


Whenever you feel that you must utter "But Sir", do one thing.

"STOP".



Now for a minute think, what do you want out of this cases.
Your But sir, will aggrevate the situation, rather than minimize it.
Start using the power words.
" Sure Sir, I will rework on it", say this and just wait for the right time.
Most often, you will not even need to change the report, because the problem is not with the report, it is with the Timing.
Know the best time and you will crack the biggest deal in seconds.If the time is not right, then wait for it, or else, push yourself to bring the right time.

Patience pays.

and for Case 1, dont tell the disadvantage with the idea of your boss,
instead tell, how can the new idea solve the problem of the consumer/person in context.

Difference in Emphasis

The thought

We all agree that change is one constant thing, but none of us can commit towards a change falling on your side and giving positive result. But with specific tactics, one can ensure that change is tilted in your favour.

How much a changed emphasis can change the way people react to you? The post dwells deeper in the domain.

Long ago, when man used to be hunter, all he used to do was search and then use all his activities and energy to achieve a specific outcome. Difference in the emphasis you lay decides what you do and eventually the outcome.
If you are a hunter, and you lay emphasis on creating a great trap, your outcome will be a Living being, but on the other hand if you emphasize on getting great Guns and arms, your outcome is a hurt living being ( if not dead).

Now consider the same aspect, and imagine you wish to get that next door girl talk to you.
Or you wish your consumer to come to you. What will you do? Where should you lay emphasis?

Till now every marketer has concentrated on "creating an environment which eases close of sales deal".
Now the emphasis must shift. Now the emphasis must be to ensure that the environment you create must call for action, by which I mean
" The environment must empower the consumer with products services or specific words which they will share with friends and connects".

This changed emphasis will result in far more customer for your Business and yield result to you.

Happy Emphasizing.

Human Emotions- Part -I

The Thought:

Ask any business men, which is the toughest step to crack in any sales process, they will tell you two, not one.

"First- To get the people in their offices/shops/place of work. ( Footfall )"

"Second- To get them open their wallet and pay" ( Final Conversion )

What role do Human emotions play in this process of transaction.

Imagine standing on a Railway ticket Line (in India). I know it has been time since you stood waiting and felt that the line beside the one you are standing started moving fast. Waiting for your turn at the window and praying that the system failure doesn't happen, you stand there browsing your mobile. What emotions do you express? and Does your emotions matter to the person at the window?
Absolutely not, its a routine job for them, and when Job is a routine, emotions rarely change.
But now consider walking into a general store, where FMCG giants have invested huge money to get you till here. They have kept this place clean, with shining faces all around, nice smell, ac in full throttle. All they want is the Step Second to take place.

You feel a certain emotion, a positive emotion, which makes you feel you can be better.
The important word is "CAN BE" better.
Most business work on the philosophy that our product or services can help you be better, thus the phrase "CAN BE". This emotion, which is "CAN BE", is so very important, because customer are never satisfied with themselves, and what they have, and to ensure that they continue to feel so, Business invest multiple million dollars. Guess how?
By the media channels, News papers, Television, advertisments, all asking you to be better.

But there was one business which used to say " You are better".
The Business of  God, the "Pravachan", and the process of preaching.
Yes, human used to pay tribute, ( prasad), for getting Better, but the preaching was different.
It was always concentrated on "You are better". ( much on this later)
Suddenly one person, "Ramdev baba" changed the proposition and matched with the requirement.
He conveyed the message, " You CAN BE better" if you practice Yoga, take Organic medicines.
and See, how one change in the process of delievery has changed the complete game plan.

All he did was evoke a particular set of emotions lying deep inside the Human psychology.
How many business do you see which try to evoke a particular set of Emotions in their consumers?
Apple, Yes offcourse.

The second part will discuss on the types of Emotions and how Businesses can use the knowledge to transform their consumer towards step "Second".