The Critic

Critics are everywhere. You find them cribing, saying bad about you, and trying to make you feel insecure.

They laugh at your efforts, they make you feel low, and go extra mile to ensure you are hit.

What to do when you face one?

Recently, one of my blogpost attracted my long lost friend critic of mine -who is currently based in Mumbai- to write some beautiful words. here what the person wrote:

1 comments:

Dumb said...

Bitch....check your spellings and grammar to start with. Now I do believe in that saying I read the other day..."Opinions are like assholes, everybody has one"....Oh!....get a life!!!

August 6, 2010 5:43 PM  

 

The Person, who was highly annoyed with my Post on "Feed-BACK form of Hotel Mayura"

 went on to use abusive language.To ensure that the identity is not revealed, the person, went on to create an id "Dumb". and wrote the comment. :)

Now, the learning.

 

1. You can never stop people from feeling insecure, if you are good at something, and they will use their ways to fulfill their insecurities. Comments, problem creation, idenity hide, are some of the steps they are bound to take to satisfy their sense of insecurity. Let them do it.

Thats the best they can do.

2. They do not realize that they waste more time of their precious life, trying to criticize others than to put it into some constructive efforts to better their own life. May be that's one reason they never get enough of life, and need booze, drugs, job hoppings, and are never satisfied at work. Do you really care about such a human being.

3. One sure shot way to ensure that you are doing good, is not to have followers, but to have critics. Until few people are dissatisfied with your work, you will never make an impact. So presence of a critic must always be welcomed.

So the Sum Up:

How many of you know the Best Critic of the World? 

Well, No one,because, there is no Best Critic in the world.

 

But, Critic also teach you some good stuffs, which one must not let go.

I thank "DUMB", for highlighting that I must improve on my Grammer, and above all, I thank "DUMB" for dedicatedly following my blog, increasing my hits and ensuring I learn.

 

 

Next time you face a Critic,

Smile.. because their future is worse than Hell. 

 

 

In case you want to go through the comment of my critic, and wish to leave yours, kindly visit

 

Feed-BACK form of Hotel Mayura

and scroll down to comment.

 

Human Emotions- Part -I

The Thought:

Ask any business men, which is the toughest step to crack in any sales process, they will tell you two, not one.

"First- To get the people in their offices/shops/place of work. ( Footfall )"

"Second- To get them open their wallet and pay" ( Final Conversion )

What role do Human emotions play in this process of transaction.

Imagine standing on a Railway ticket Line (in India). I know it has been time since you stood waiting and felt that the line beside the one you are standing started moving fast. Waiting for your turn at the window and praying that the system failure doesn't happen, you stand there browsing your mobile. What emotions do you express? and Does your emotions matter to the person at the window?
Absolutely not, its a routine job for them, and when Job is a routine, emotions rarely change.
But now consider walking into a general store, where FMCG giants have invested huge money to get you till here. They have kept this place clean, with shining faces all around, nice smell, ac in full throttle. All they want is the Step Second to take place.

You feel a certain emotion, a positive emotion, which makes you feel you can be better.
The important word is "CAN BE" better.
Most business work on the philosophy that our product or services can help you be better, thus the phrase "CAN BE". This emotion, which is "CAN BE", is so very important, because customer are never satisfied with themselves, and what they have, and to ensure that they continue to feel so, Business invest multiple million dollars. Guess how?
By the media channels, News papers, Television, advertisments, all asking you to be better.

But there was one business which used to say " You are better".
The Business of  God, the "Pravachan", and the process of preaching.
Yes, human used to pay tribute, ( prasad), for getting Better, but the preaching was different.
It was always concentrated on "You are better". ( much on this later)
Suddenly one person, "Ramdev baba" changed the proposition and matched with the requirement.
He conveyed the message, " You CAN BE better" if you practice Yoga, take Organic medicines.
and See, how one change in the process of delievery has changed the complete game plan.

All he did was evoke a particular set of emotions lying deep inside the Human psychology.
How many business do you see which try to evoke a particular set of Emotions in their consumers?
Apple, Yes offcourse.

The second part will discuss on the types of Emotions and how Businesses can use the knowledge to transform their consumer towards step "Second".

Find out who you are...

The Thought

Human is a social being. To spend a quality life, we build relations, and its these relations which go on defining our characterstic traits. Although, each one of us are unique, still we are all deviation from a specific set of features and traits. Identifying these traits within us and in the people around can give you an extra advantage to get your work done. The post discusses on various types of "Archtypes" and the way to find yours.

Archtypes, the word first appeared in European text in 1545, and is derived from greek word ἀρχέτυπον (archetypon) meaning "First moulded".
In plato's concept, he proposed that archtypes are characterstics imprinted in the soul of human being, and it was purely a mental form.
The Jungian ( Carl Gustov Jung) archtypes were more accepted forms as he proposed that it emerge as human emerge in their life.


It might amaze most of the readers that the way you think, pick a particular thing, use a particular set of vocabulary is governed by a specific set of traits which you imbibed during your childhood.
So if you believe that your boss is not able to udnerstand your ideas, or is trying to push your buttons, or
your spouse is not able to understand you, its because there exist a pattern in you as well as in them, which is not at the same wavelength.
Knowing these archtypes can help you help yourself  and them both.

Let's look at the basics of Archtypes.

There are 4 basic types of Archtypes.

 The problems start because of creation of an imbalance, or a clogging, and/or some distortion of these qualities in us.


Unloving Father: the controller, acts like a critic and the Ruler types.
Unloving Mother: The Spoiling, one who becomes aloof, or one who abandons
Unloved Boychild: becomes a rebellion
Unloved Girlchild: the victim, and soap-opera queen.



In 1953, psychologists Brian Emmanuel Grey and Caroline Hanstke discovered that our life is filtered around these four energies. If one can understand these four energies and the dominant one in the self and others, one could better treat self/person to create a lasting change and impact.


Example, if you know that the boy has a distorted energy and has become a Rebel, you know what energy level he is dealing with and only after you match that level first, he will listen to your words. Hence instead of trying to explain him how he is wrong, one must first try to match him with the rebel nature, and tell stories of self rebellion.

With these four basic Archetypes emerges more than 100+ different archtypes characters, like magician, Mentor, Witch, Hero etc etc.
To know more about these archtypes click here


In case you are interested to know about whats your archtypes, Proprofs have created a fabulous quiz, where in you can just answer 20 Questions and can know about your archtypes.
Click here to take the questionnaire.

Tomorrow we will discuss on How to use archtypes in Marketing and Branding.

Cheers identifying your archtypes.