The Power of Silence

Try being silent for a day. Very Few words, less clutter, less noise, less talks - both self and others.

Avoid everything which creates sound, give break to your ipod, and above all your ears.

Above all, enjoy the silence Power of Silence.

Just Chill.

Difference in Emphasis

The thought

We all agree that change is one constant thing, but none of us can commit towards a change falling on your side and giving positive result. But with specific tactics, one can ensure that change is tilted in your favour.

How much a changed emphasis can change the way people react to you? The post dwells deeper in the domain.

Long ago, when man used to be hunter, all he used to do was search and then use all his activities and energy to achieve a specific outcome. Difference in the emphasis you lay decides what you do and eventually the outcome.
If you are a hunter, and you lay emphasis on creating a great trap, your outcome will be a Living being, but on the other hand if you emphasize on getting great Guns and arms, your outcome is a hurt living being ( if not dead).

Now consider the same aspect, and imagine you wish to get that next door girl talk to you.
Or you wish your consumer to come to you. What will you do? Where should you lay emphasis?

Till now every marketer has concentrated on "creating an environment which eases close of sales deal".
Now the emphasis must shift. Now the emphasis must be to ensure that the environment you create must call for action, by which I mean
" The environment must empower the consumer with products services or specific words which they will share with friends and connects".

This changed emphasis will result in far more customer for your Business and yield result to you.

Happy Emphasizing.

Find out who you are...

The Thought

Human is a social being. To spend a quality life, we build relations, and its these relations which go on defining our characterstic traits. Although, each one of us are unique, still we are all deviation from a specific set of features and traits. Identifying these traits within us and in the people around can give you an extra advantage to get your work done. The post discusses on various types of "Archtypes" and the way to find yours.

Archtypes, the word first appeared in European text in 1545, and is derived from greek word ἀρχέτυπον (archetypon) meaning "First moulded".
In plato's concept, he proposed that archtypes are characterstics imprinted in the soul of human being, and it was purely a mental form.
The Jungian ( Carl Gustov Jung) archtypes were more accepted forms as he proposed that it emerge as human emerge in their life.


It might amaze most of the readers that the way you think, pick a particular thing, use a particular set of vocabulary is governed by a specific set of traits which you imbibed during your childhood.
So if you believe that your boss is not able to udnerstand your ideas, or is trying to push your buttons, or
your spouse is not able to understand you, its because there exist a pattern in you as well as in them, which is not at the same wavelength.
Knowing these archtypes can help you help yourself  and them both.

Let's look at the basics of Archtypes.

There are 4 basic types of Archtypes.

 The problems start because of creation of an imbalance, or a clogging, and/or some distortion of these qualities in us.


Unloving Father: the controller, acts like a critic and the Ruler types.
Unloving Mother: The Spoiling, one who becomes aloof, or one who abandons
Unloved Boychild: becomes a rebellion
Unloved Girlchild: the victim, and soap-opera queen.



In 1953, psychologists Brian Emmanuel Grey and Caroline Hanstke discovered that our life is filtered around these four energies. If one can understand these four energies and the dominant one in the self and others, one could better treat self/person to create a lasting change and impact.


Example, if you know that the boy has a distorted energy and has become a Rebel, you know what energy level he is dealing with and only after you match that level first, he will listen to your words. Hence instead of trying to explain him how he is wrong, one must first try to match him with the rebel nature, and tell stories of self rebellion.

With these four basic Archetypes emerges more than 100+ different archtypes characters, like magician, Mentor, Witch, Hero etc etc.
To know more about these archtypes click here


In case you are interested to know about whats your archtypes, Proprofs have created a fabulous quiz, where in you can just answer 20 Questions and can know about your archtypes.
Click here to take the questionnaire.

Tomorrow we will discuss on How to use archtypes in Marketing and Branding.

Cheers identifying your archtypes.