The retail of Heaven and Hell
The Thought
Does Heaven really exist, or the Hell itself. What can Marketers learn from the two.
"Heaven and hell are the state of minds"- you will hear this intellectuals saying and discussing, when a common man, starts refraining from the so called bad activities to avoid the condition after death.
So beautifully the priest has led the world to beleive that, heaven is a higher state,
and hell, which denotes, pain and pessimism.
The Marketer needs to understand that Heaven and Hell, has to be never given in Wholesale,
insted must be provided in retail.
After drinking a glass of wine, the same Human being living in India, next morning feels sorry,
while the person in Europe feels nothing about the last night act.
Why because purposefully certain aspects are fed into the mind, and this is what we call
"Conditioning".
If you know the conditioning of your "Employees/customers", you can work around the concept of retail Heaven and Hell.
Praise an employee ( Heaven), and then, next day give him more work ( Hell).
But if you can wrap this more work in the paper of "Heaven", you have done the task.
Think how you can woe your consumer in this way.
Labels: The Marketer's Mind
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