Jadoo Tona

The Thought

India is a Beautiful land, and with varying culture what has kept us binded is the concept of "One Supreme God", and a spritual quest to know ourselves. 

But as said, that with the presence of Positivity, Negativity makes its way, similarly, certain un-explainable beliefs systems tend to exist. Jadoo Tona, is the hidden belief of a Human thought process, which essentially transcend your way of thinking and make you beleive that certain particular actions or things can attract good luck or charm. What are the reasons behind this belief and how can it be utilized in Business aspect?

Jadoo Tona, or Jadu Tona, has been a common working ground in every religion or cast. Basically it is believed that, it began with the presence of priest, or Pujari, who propogated themselves as the messenger of god.
To counter this particular position, the messenger of Evil came into play.
Generally, the term Jadu tona is associated with the performance of one particular set of  actions,
actions which are predesigned to persuade one specific person to act as expected.
Humans have this inner desire to have a power over the person, and Jadu tona, was one such instrument which came into existence.

For aeons, people have understood this inner need and insight of playing with the insecurity of people, specially woman and thats why, the Progression of Jadu tona, has continued till date.

But what can Businesses learn from this concept. Well, quite a many things.

1. UNDERSTAND THE NEED AND INSECURITY

Jadu- Tona, is based on playing with the insecurity along with need to have power over the person. Similarly, a brand must define what need and/or insecurity it is going to fulfill and what power does the customer will have when they buy your product, over others.
Will they be able to do a task quickly, will they be able to create a difference in life of people around, will they make the customer look more smart.


2. MAKE IT A LONG PROCESS, EXTEND IT IF NEEDED


The people who do Jadu Tona realize that the longer they keep the customer in the spell, the better they have the chance to extract advantage. Businesses must realize that the more they can keep the customer involved with them, the better they have the chances to turn them into brand ambassadar. So, the learning is, the real selling starts after selling the product.

3. INVOLVE PEOPLE ALONE, AND GIVE THEM A REASON TO CHECK THEMSELVES

This idea goes against the current prevailing thought of Social media. The Jadu Tona guys knew, that only when they give customer a hearing alone, where they can share their darkest of secret, they will have the edge. Where today's concept of marketing is about involving people, the Jadu Tona Concept is to involve them in doing multiple things, and showing them results. Once they have experience the results themselves, they are spell bound to the guide.


4. MAKE THEM "SECRET WORD OF MOUTH" MEMBERS

You must have noticed, when two ladies talk about a third lady, and if its something secretive which they are discussing about the third lady, they by default make their voices pitch low, even when the third lady is at someother place, some other town. 
The Reason is based on human psychology, and knowing this can be a boon for the business.
Next time, if you can give "REFER A FRIEND" option to your clients, either give them an incentive, or give them an experience which they will love to talk about.

5. DON'T CHEAT

This goes beyond the concept of Jadu Tona. With no laid out scientific reasons, it becomes tough for the mind to understand and beleive that the system which these people talk about is true.
But, science in itself has been putting efforts, based on beleif that it is trying to decode what exists but cannot be explained. 
Businesses need to realize that, if they take the easier route of cheating, and cutting corners without taking responsiblity of action, no jadu Tona, will ever help them create the impact their Business demands.

So Honesty is not the Best Policy, in fact
it is the Only Policy.