Feed-BACK form of Hotel Mayura

Yesterday, went with the family for a dinner. One of the Star rated hotels, things went on fine, but what struck most was the feedback form. Here is my take on it.
Hotel Mayura, the feedback form had a specific, preplanned line.

" Thankyou for visiting our restaurant. We would like your valuable suggestions as a feedback to improve our services & upgrade ourselves.".

Then the problem started.

Few alarming coloumns:
Tel No.: Who the hell holds a Telephone number, and why you want me to contact at a number where I am usually not available.
Date of Visit: You want me to put the effort of writing today's date. Can't you do that for me.
Outlet: Now, how many understand what to write in an Outlet and even who does, who remember about it.
Server: What does that mean, as In Server address, or the name of the waiter.
Table No.: You want Customer to remember which table they sat on.


If not, atleast write down : To be filled by office.

Then came the question round.
1. How Often do you visit Ocellus?
Options was, This is my first Visit, Weekly, Monthly, Once in a Blue Moon.
What do you want me to think about this question?
Will writing Weekly, give me some benefits, or once in a blue moon give me some bad experience.


Then there were usual questions on dining experience, even they were not well framed.

I pity how business do not understand the value of attention.
3 minutes, of undiluted, valuable, nutritious attention, offered to you to know about yourself and your restaurant, and improve,  & businesses waste this absolute valuable chance of making an impression.

Solution:

1. Ask for my card as I enter, or My Good Name. Device a strategy to know my name. Check out My Car, Indians have the habit of writing the name, behind the car, or ask my driver. Atleast he will tell you, who am I.

2. Have a Form printed exclusively for me, with my name, if you lay hand on my card, then my address and contact number. 

3. I am going to stay for next 45 Minutes for sure, you have enough time to get a feed forward ( sorry I do not prefer word feed back), and make a customized form for me.

4. Give me an Option of writing some comments, please, if the customer wants to speak, thats the best thing available for you.

5. Don't ask ridiculous questions.  Ask questions which makes sense for your business.

Can you write, 

" This fine food for you was specially prepared by our "Chef Malhotra". In case you wish to leave a comment for him, or want to connect with him, kindly drop in your comment with contact, and our Chef would be happy to contact you".

Have a list of 20 Housewifes in this domain, and then call them during a weak time of restaurant.

Ask your Chef to share few tips and recipies, make them highly delighted.

At the end you have 20 Biggest Word of Mouth agent, who will go far ahead than filling your tables, and making your brand.

They are going to connect with you.

Please, dont be lousy, make your customer feel awesome about his/her time.