The Internet Media

The Thought

The world has changed so much in last few years, and with such ferocity that we all tend to agree that with a blink of an eye the whole new world could start existing. The credit to this goes lot to the internet, which has changed the way we have been working. Business has a completely new media to work upon and create the difference. But what must businesses need to remember.

The word "Globalization" has been buzzed so much that the common man comes across this word, atleast 20 times per day. He witnesses the power of globalization everyday and everysecond he moves across the lane. May it be the way polythene bags are branded, to the big bunglow in the vicinity.
But other than this world, a different world exist, which has no boundaries.
Its the Internet.
And Internet Media is the latest power vehicle which can change the way you do business.

There are basically two kinds of internet media.

1. Expressive Media: which includes websites like facebook, orkut, hi5 etc which are based on how and what the people express.
2. Collaborative: Its got to do with websites like wikipedia, who collaborate and create the changes by the power of group.

If we realize this two Internet media types, Businesses can create wonders for their business utilizing these spaces.

For Example P& G's Olay regenerate is a product from the expressive power of media.