The Internet Media

The Thought

The world has changed so much in last few years, and with such ferocity that we all tend to agree that with a blink of an eye the whole new world could start existing. The credit to this goes lot to the internet, which has changed the way we have been working. Business has a completely new media to work upon and create the difference. But what must businesses need to remember.

The word "Globalization" has been buzzed so much that the common man comes across this word, atleast 20 times per day. He witnesses the power of globalization everyday and everysecond he moves across the lane. May it be the way polythene bags are branded, to the big bunglow in the vicinity.
But other than this world, a different world exist, which has no boundaries.
Its the Internet.
And Internet Media is the latest power vehicle which can change the way you do business.

There are basically two kinds of internet media.

1. Expressive Media: which includes websites like facebook, orkut, hi5 etc which are based on how and what the people express.
2. Collaborative: Its got to do with websites like wikipedia, who collaborate and create the changes by the power of group.

If we realize this two Internet media types, Businesses can create wonders for their business utilizing these spaces.

For Example P& G's Olay regenerate is a product from the expressive power of media.

Uninor

If you are a common Indian consumer you must have been hit by the Uninor.
A new idea of ever changing dynamic call rates, seems to not hit the indian consumer.
Uninor, which has come up with a big time advertising budget, both on line and On ground, will still have to catch much ground.
After having a qualitative research over 30 users of Uninor, along with same number of people choosing other services like airtel, vodafone etc, the results are astonighing.
The very advantage, which the Uninor wants to position itself in the market, seems to be their weakness.
A consumer told,
"We have other things to do, not only check the last call rates.
With such dynamic changing, I feel that the money spent on calling will be more than the normal budget of mine."

A young girl said, " You do sms, and have multiple calls to take and make, and its all based on the need aspect.
I can't wait to call my boy friend waiting for the best rates."

What the Uninor people have missed is, " The product category is not High involvement one, when it comes to getting the recharge".

For Uninor, they must really think of a better positioning strategy rather than keeping themselves with the current set of fuzz.

THE MILLION DOLLAR IDEA:

Oki, so as usual, have to come up with idea for these business.
Imagine this condition,

" you make a call to your friend, from your "Uninor" MOBILE CONNECTION.
whats the benefit,
" You get to know, how many Kms approx, your friend is from you".
( they just have to put a software which will calculate the tower distance).
This VAS- Value added service, will be available on Specific recharge of 30 per month, and will be displayed right exactly after you finish your call.

What more, take another one,

Can you make call rates based on the distance of the person being called to. If a person is 5 kms, the charge is 5 paise,
if 20 Kms, its 20 paise, and for more than 100 Kms, you can keep it fixed.

Why not come with a real remarkable product by investing in it than spending Millions on rupees on advertising, and logo designing and activation.

Hope one of the Uninor guys have set their computer systems to hear, what the consumer has to say.

Cheers.

Note: Even airtel can come up with this strategy and can do magic.

Weekend breaks

The Thought.

What does a weekend break means for you? Depends on what you plan, depends on how you feel about your self, and importantly its depends upon what you feel about job, your own Job.

"Its saturday, evening, 7:10, my office pays me to stay here till 7:30. Do you I love my office,
Offcourse, I do, but on Sunday's only."
This very old Joke/punch line, still begs for attention.

From aeons when Henry Ford, who started giving Saturday and Sunday as off for his assembly lines,
employees started yearning and earning for Saturdays and Sundays.
Henry Ford knew, that the job was not what a Human is worth for, and it was more mechanical than Human, hence he gave the "Free time".
We still follow the system, and now if you note,
There are business which have prospered because of this system,
even my New industry.

But, imagine, why you need a saturday/Sunday still,
Its because your job never gives a sense of fulfillment.
One collegue said to his boss before leaving saturday evening, " Take a Rest on Sunday, and don't just read book or do work".Just Enjoy,

But why can't working be an enjoyment. Why can't reading a Book is a process of self discovery?

Businesses must try to work on Profiles,in which the Employee starts enjoying,
having fun, and unleash his creative genius.
and did I tell you, each one of us are creative genius, only need is to arise that feeling in ourselves.

Week end breaks are not meant to run away from job, but rather,
take some time to think, and think hard. Weekend breaks can be the most tough days if you really have a purpose in life,
and if you are still searching for your purpose,
well than, there are enough malls, shopping plaza and many games and other options to just
forget about yourself.

and do you remember,
Life never forgets, it always remember .................

Have a great weekend breaks.