Sunday, August 22, 2010

The Curse of Knowledge and Changing Definition

"Once we Know something its hard to imagine what it was like not to know it."
Thats what is the Curse of Knowledge
How hard it is to beleive that Life existed without Internet.
In fact, today, we are atleasst aware about the fact, because our parents, belong to the generation which are not very accustomed with internet, but imagine, the next 25 years. or may be 15 Only.
This next generation, might never visit, "Library", in the Life, or the definition of Library will change forever in dictionary.

Today, Library is defined as,
a. A place in which literary and artistic materials, such as books, periodicals, newspapers, pamphlets, prints, records, and tapes, are kept for reading, reference, or lending.
b. A collection of such materials, especially when systematically arranged.
c. A room in a private home for such a collection.
d. An institution or foundation maintaining such a collection.
 
The technology will change this to something like this.
a. A digital, virtual space, where all the materials wrote till date, are arranged topic wise, and co-relation wise( a mathematician is needed), and one can utilize this for reading, reference and research.
b. A collection of such materials, which shall be available to you with one click.( or by intimating your interest before hand)
c. A special touch system, in your hand.

The only issue is don't get nostalgic about the definition "Library", and the image which we associate it with.

Now, as a Marketer are ou ready for this changing definition, and is your business aligned enough to tackle this Curse.
Who can be the next Google, is it Wolframalpha.com.
 
Chill..........

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