Blue Ocean Droplets
If you are a Management student or in a Business, you must have heard the term,
"Blue ocean Strategy", a very famous book written by W. Chan Kim and Renée Mauborgne.
The Blue ocean droplets illustrates the high growth and profits an organization can generate by creating new demand in an uncontested market space, or a "Blue Ocean", than by competing head-to-head in the existing Market. The idea proposed in this post is about the little changes to be done in the New domain of your work.
Little small changes creates phenomenol results. Its these changes which brings the oceanic change in your organization.
Take for example, a case in office.Only heads sit and discuss ideas, and thoughts, If the same thing is given in form of a competition to the whole of employees, they will think hard to get the award and moreover the rcognition attached with it and will also
give the best results for you.
Just give people the recognition, drop a few Blue droplets here and there from the ocean, and see how your employees create a new areas of growth.
Labels: Blue Ocean Strategy, Business, Earth Sciences, Management, Ocean, Oceanography, Projects, Strategic management, The Marketer's Mind
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