Case Study and Analysis

The Thought:

Creative Communications strategy

The Objective: To ensure Brand recall in the minds of key clients, consumers and Media planners, enabling them to remember Zee 24 Ghante Chhattisgarh.


The Opportunity: In the Week 32 of TAM, ( Television Audience Measurement ), The top 4 programs in TRP belonged to Zee 24 Ghante CG, and 6 out of 10 top programs were from us.
5 th spot was taken by Star News, followed at 7th by India TV etc.

The idea: We wanted to showcase that the top 4 programs belong to us, so for that, we tried to look out for the objects, history, or common aspects which relate with "4".

Finally, after discussion, we decided upon the 4 Kings of the Cards.

Hence utilized the idea as you can find in the creative emailer below.


CLICK THE IMAGE TO WATCH WHAT THE EMAILER HAS

Zee 24 Ghante Emailer Week 32 Designed by Abhinna

 The Benefit:

a. Brand Recall.

b. Free of Cost ( almost, excluding internet charges)

c. Ability to reach large audience

d. Creative work to grab attention.