Uninor

If you are a common Indian consumer you must have been hit by the Uninor.
A new idea of ever changing dynamic call rates, seems to not hit the indian consumer.
Uninor, which has come up with a big time advertising budget, both on line and On ground, will still have to catch much ground.
After having a qualitative research over 30 users of Uninor, along with same number of people choosing other services like airtel, vodafone etc, the results are astonighing.
The very advantage, which the Uninor wants to position itself in the market, seems to be their weakness.
A consumer told,
"We have other things to do, not only check the last call rates.
With such dynamic changing, I feel that the money spent on calling will be more than the normal budget of mine."

A young girl said, " You do sms, and have multiple calls to take and make, and its all based on the need aspect.
I can't wait to call my boy friend waiting for the best rates."

What the Uninor people have missed is, " The product category is not High involvement one, when it comes to getting the recharge".

For Uninor, they must really think of a better positioning strategy rather than keeping themselves with the current set of fuzz.

THE MILLION DOLLAR IDEA:

Oki, so as usual, have to come up with idea for these business.
Imagine this condition,

" you make a call to your friend, from your "Uninor" MOBILE CONNECTION.
whats the benefit,
" You get to know, how many Kms approx, your friend is from you".
( they just have to put a software which will calculate the tower distance).
This VAS- Value added service, will be available on Specific recharge of 30 per month, and will be displayed right exactly after you finish your call.

What more, take another one,

Can you make call rates based on the distance of the person being called to. If a person is 5 kms, the charge is 5 paise,
if 20 Kms, its 20 paise, and for more than 100 Kms, you can keep it fixed.

Why not come with a real remarkable product by investing in it than spending Millions on rupees on advertising, and logo designing and activation.

Hope one of the Uninor guys have set their computer systems to hear, what the consumer has to say.

Cheers.

Note: Even airtel can come up with this strategy and can do magic.