Brand Building by acknowledging Mind

The thought

Mind is a fantastic instrument, and the best thing is it needs constant push to do what the body wants. Incidentally, we are led into belief that there are two parts of brain in psychology, the Conscious and the Unconscious or some call it Sub conscious mind.

How does these two sections behaves, and how can you use them to build brands.

Conscious Mind and Sub Conscious minds are two varying personalities within humans.
All our actions and behaviors are governed by these two conflicting individuals. If you look at this image, you will note how two varying ways our brain works.

knowing and acknowledging this fact can help us do wonders.
Like our conscious mind wants to be accurate at things around life, the Sub Conscious mind wants to just feel good. Our conscious Mind is comfortable to try a new doctor, think about why it is necessary to loose weight, thinks about and plans, on the other hand, Subconscious brain is happy following the same path.
When your brain, says "Walk", have you noticed, you follow the same path, always, "WHY?".
Because your Sub Conscious mind works that way. It pushes you, to follow a pattern, and be in a comfortable zone.

So, now how to use this?

1. Its easier to ask someone, momentarily to stop eating Frech fries or those junk foods, but remember
monetarily, its a pattern which you can't break forever,
its like a highway system in brain, and its always easier to follow the same road.
Note: For making new Highway systems, you need to do a thing repeatedly, for 5 days ( not 21, research have proven it takes 5 days in this fast pacy world).
Next time you want someone to stop eating "French fries" just be with them, when they are about to buy it.
or send Sms, timing is important.

2. To build a Brand, you need to hit both Conscious as well as Sub Conscious mind, but the decision is to which one to be given emphasis.

My very good friend launched http://www.ezshabd.com/, a website which offers Ezee dictionary for GMAT, SAT, GRE etc.
This is the logical side of life, the Conscious Brain works, because this is what a aspirant is going to use in Future, is related to positive aspects of life ( going to foreign).
The Ezshabd needs to put his 70 percent emphasis on communications based to hit the Conscious mind.
Instead of keeping the first page as only about the product, he must use a line or two, of testimonials from people who have benefited from this service. Showcasing how many people are following them in facebook, makes sense, as the customer who drops in this website is at a stage of "After the fact checker".


The website currently is based on Pattern detection, which is hitting the "Subconscious" domain of brain.
The website is high towards the subconscious aspects of Human brain, but has a product which has more to do with the conscious aspects.


There are n number of applications of this knowledge, and you will find many post which I will publish in times to come about many other websites.


Cheers to Multidimensional brain.