Friday, July 16, 2010

Difference in Emphasis

The thought

We all agree that change is one constant thing, but none of us can commit towards a change falling on your side and giving positive result. But with specific tactics, one can ensure that change is tilted in your favour.
How much a changed emphasis can change the way people react to you? The post dwells deeper in the domain.

Long ago, when man used to be hunter, all he used to do was search and then use all his activities and energy to achieve a specific outcome. Difference in the emphasis you lay decides what you do and eventually the outcome.
If you are a hunter, and you lay emphasis on creating a great trap, your outcome will be a Living being, but on the other hand if you emphasize on getting great Guns and arms, your outcome is a hurt living being ( if not dead).

Now consider the same aspect, and imagine you wish to get that next door girl talk to you.
Or you wish your consumer to come to you. What will you do? Where should you lay emphasis?

Till now every marketer has concentrated on "creating an environment which eases close of sales deal".
Now the emphasis must shift. Now the emphasis must be to ensure that the environment you create must call for action, by which I mean
" The environment must empower the consumer with products services or specific words which they will share with friends and connects".

This changed emphasis will result in far more customer for your Business and yield result to you.

Happy Emphasizing.
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