But Sir...

But Sir, is one of the most common used word in the professional language.

More often than not, one faces a situation where you face one of the two things:

1. The idea your boss gave about the new campaign is awesomely bad, and after long time, you have agreed to hear that deep down voice which always say "Don't say it", and are in the process of gathering courage to say it ornamentally.
You start with "But Sir....".


2. You put your hard work and dedication to a project, which is accompained with lots of sleepless night,
black coffee, no fun, but hard core work, and when you take it down to your boss with just one glance he says
"Well Rework", and it comes out abruptly,
" But Sir..."


All of us face this situation, and mostly follow the pattern, and remain dejected.
The Solution," Change your proposal".


Whenever you feel that you must utter "But Sir", do one thing.

"STOP".



Now for a minute think, what do you want out of this cases.
Your But sir, will aggrevate the situation, rather than minimize it.
Start using the power words.
" Sure Sir, I will rework on it", say this and just wait for the right time.
Most often, you will not even need to change the report, because the problem is not with the report, it is with the Timing.
Know the best time and you will crack the biggest deal in seconds.If the time is not right, then wait for it, or else, push yourself to bring the right time.

Patience pays.

and for Case 1, dont tell the disadvantage with the idea of your boss,
instead tell, how can the new idea solve the problem of the consumer/person in context.

The Independence Race- Case of Ujjawal Jwellers and Nirman TMT

The thought

We all celebrated independence day of India, yesterday.

With every working executive witnessed flag hosting, two ideas flew freely and like a virus for sure.

1. One more Sunday- Gone.

2. This year every Festival is on Sunday.

 What the system has led us to beleive is the fact that its the scracity which makes us want more and yearn for  it. Scarcity of freedom, led us to yearn for independence.
Scarcity of holidays led us to yearn for it.
So now if you again want your country men to value the independence, create a scarcity of it.
Now obviously I do not mean that take away the independence, but rather stop only doing the same old, Lal Kila rituals.
Do something which makes me feel the freedom?Hmm Like
Oki,
like
1. Can you allow a free entry to cinema hall to most people, and show them some great movie.
2. Can you have a free, Fly an aeroplane by answering few questions, and see whats the human is capable of contest and make people fly first time in life.( Kingfisher, here is an idea for ur business- No one ever forgets the first things in life.)
3. Can you give me a party of freedom, where the 12:00 o clock midnight, I can dance as much I want, then early morning, I can ensure to give people food as much as they desire to eat, and touch the lives of thousands of people.

If independence stands for 1st, the very first day of our freedom, there are endless opportunities for a Brand to gel with it and create the difference.

The Case





Ujjwal Jwellers, and Nirman TMT along with some local FM channel partnered at the city of Raipur,
and hosted the biggest flag of the city at a place called "Shahid Smarak".

Well what have they got out of this?
How many people care about the flag been hosted by Ujjwal Jwellers or Nirman TMT, and even if they hear about it will they buy the product?

Why Independence day is not a Celebration like any other festival, but rather seems as a tough task to  complete, and a National Holiday?
No they won't because, the target customers are no longer interested in these issues.

Instead if Ujjawal Jwellers could have hosted a small Fashion show, ( the industry they belong to, jwellery and fasion), where only hand made products was shown by some good enough models,
they would have automatically got the media exposure, and the right target audience could have been buzzed by their name.

If Nirman TMT, could have distributed, Baloons, the Tri colour ones, to one school, along with their name on it, and asked them to make a "Chain of Youths", they could have buzzed the right sentiment, of building a chain of youth.
Every parent whose child was involved in the process could have directly become involved, and then
they could have given a beautiful certificate of participation to these students.




Imagine what this could have done for the brands like Ujjwal Jwellers or, Nirman TMT.

But then these are tough things to do, and the easiest thing for todays marketer is
to buy ad space in some media channel and go on expecting a very high return.
I call this a blind race,

Just because we have made it though, its not necessary to continue to do it.

and its "WE" who can change it.

Gandhi the CEO- PART IV

Mahatma Gandhi realized that Indian caste system was divided into four layers, Brahmin, Vaishya, Kshtriya and Shudra. The Shudras were the most neglected, but were high in numbers.

He understood that giving importance to this specific layer, will change the dynamics and thus coined the principle of “Give everyone a stake”.

Business do no Business with other business, people do business with people. Treating everyone with respect changes the dynamics of the game, as they return it duly when the time comes.

The 12 Lessons in this chapter will enable the CEO to understand how to use this power.

Gandhi the CEO- PART IV

View more presentations from Abhinna Suresh Khare.