A day with Jet Lite
Hello,
I took a flight to New delhi last Wednesday, 28th May 2010. It was a quick decision going by a flight at 8:00 and coming back the same day at 4:00 PM.
The Marketing brain started working right at the entrance of the Airport of Raipur.
I witnessed a rush, with enormous messages all across the airport, but to say sorry,
I recall none.
I asked a customer in my flight, how many brands he remembered in the airport, he after a deliberate thought said one, "Navbharat".
Now what Navbharat did was, it wrote on the cushions of the Seat in the waiting lounge,
"Maintained by Navbharat".
It was white and most importantly clean.
Thats the only message one remembers thorughout the experience in airport of Raipur.
The amazing experience started at the Aeroplane, of Jet, they changed the complete dynamics, by not even offering a bottled water ( not even small), they used disposable cups and the feeling was, one needs to ask to get a cup of water.
The Cabin crew, was not even intrested to smile, and they were as unfit as a Man/Women sitting in a small retail shop.
Opportunity missed to send a message of Quickness and Care.
Next was the in flight announcement, JET LITE, has taken one of the Worst accoustics where one cant even understand a single word.
The front screen in every seat, displayed one single thing, " PA in process " and no entertainment.
The Whole point is, may be the America is moving towards hand Made items, but India still have to learn the professionalism.
Labels: Brand Cloud
2 Comments:
you are right.i agree.professionalism is lacking everywhere here.
people here just want to make money without any quality/standard.India still have a long way to go.
That's true 'Sir but they are charging low and you cant expect something so professional at that cost, although I agree India has to go a long way to be professional....
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