Management Lesson from a Mom in Kitchen
When was the last time you went to the kitchen with your mother. No, not just to take more gravy or to look at whats cooking, but to actually stand there when something was being cooked.
Most of us spend life waiting for something great, forgetting the cardinal rule of life,
"There are no ordinary moments".
( From Kung Fu Panda http://www.kungfupanda.com/)
If you recall the time when you stood by Mom and she cooked say for example " Kheer", called rice pudding, did you notice what exactly she did.
There are few important management lesson waiting to be learned
.
1. You must first add milk and then the rice.
In every business, the first thing is not Money, but the people. You need to identify the correct skill set employee in order to attain maximum return. If you first think about the customer, you will miss the great Kheer. Timing is crucial.2. Continue to Stir and so be present always when making "Kheer".
Have you noticed that your mother continiously Stirs the Milk. Why? if you ask her, she will reply,
" It ads gravity- the mass to the Kheer".
Your process of marketing is same.
You need to continiously stir, Stir your audience, your customer, your employee, and the Market.
This will enable for Brand Recall, remember the famous quote,
"Out of Sight means out of Mind". Be present.
3. Adding Elaichi ( Cardamom) and Kesar ( Saffron ).
Cardamom ads flavour, the aroma to the recipie while Saffron ads the colour and the taste.
Similarly in Business, working for minute details are more important. Very rarely do people Push for that little extra 2 %, and you know, its this 2% which matters the most.
4. Discipline must be followed to get the best result.
Mom is one among the most disciplined person you will find. For years she cook food at right time, in right quantity for any number of people.
A business must know how to make products in right quantity by knowing the precise number of Demand and Supple.
5. Presentation
If Mom gives you kheer in the same small cup which you used to eat always, it strikes a cord and you can't stop smiling.
Or imagine when few friends of your come in and she brings the Kheer, chilled/hot, in the best bowl at your home, with some dry fruits pieces over it.
Yeah right!
Thats what most business needs to learn today, that presentation is as important as the product. Everything may be best about the product but if the presentation is not great, it kills everything. Similarly so,
Only a great presentation cannot sell a Lousy product. At the end, remember that your customer are going to taste it.
In case you want some great Mom reciepe, visit the blog of Charlene Davis, she is a Busy Mom and Business writer. You will find some awesome reciepes. http://www.busymomsrecipes.com/
THOUGHT
Lessons from the best in any field can be a great source of inspiration.
Always be ready to learn from every small details. Best lessons come from the least expected places.
The Topping:
My Mom said, " If you don't love the person for whom you are cooking, you will never make a great Kheer".
Labels: The Marketer's Mind.
2 Comments:
very true...
but just imagine making kheer which no one is going to eat now.. and waiting for some one to arrive and taste it!!
wawww what a exilant thought...
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