This KITE won't fly

Movies are one product which are among the most perishable product in today's time.
Just one show, a few comments, and you can see the power of Word of mouth Marketing working. So today, let's talk about the latest perishable product "Kites".

Just came back after watching the pre-release show of much hyped "Kites".
No, I won't say this movie is Bad, neither my inside will allow me to write "Its good".
Whats amazing is that neither can the word "Oki" suits the movie.


The movie is set on a beautiful screenshots and the way Cinematography is done is really worth an applause. Hrithik looks awesome and Barbera Morrie takes the screen on high on all shots she appears.


With all this, whats the movie is all about. This Kite won't fly...................
Rajesh Roshan writes in the Kites Website " I make movies which appeal to me, and hope that the audience love it", and he says that, " he doesn't make movies for the audience but for himself, thinking himself as an audience".
This time, the worldview of Rajesh Roshan, has suffered a problem.
He has not been able to decide, with which audience he is trying to relate himself with.


Indian or International ( Hollywood)


Well, all you remember is just scenes, like wallpapers in the screen. Mr. Anurag basu does a good job in trying to fill life in a story which lacks one most important thing.
The Soul. The Core of the story. ( to know more about it click the link A Cute-Cute Story)

The movie doesnot connect with the audience, because of the following key points

1.The story is all about car chase or don killing or guns in the name of action. That's what we have seen for long. The story if offers something other than Car chase is the couple ( Hrithik and Barbera Moorie trying to kiss and communicate)

2. The story is too pacy at times or is too dull to move ahead. Songs appear as an extension, there is nothing which the song does in the movie. May be the idea was to create a Hollywood movie rather than a Bollywood, so the decision was taken way back that when we remove songs it must not hamper the movie. 


3. Problem with the positioning: The movie is neither here nor there. The famous problem of most movies today, either they wish to go international or to remain Indian. Being both is not possible, and the makers today aren't ready to live with this fact.


4. In Film branding: May it be Ray Ban, CocaCola, MGM, Calcin Klin, Samsung and many more, only these five have a high recall. They do nothing in the movie, just a mere presence.

POST EFFECTS:


Hrithik has really done some great work. Certain scenes push you to think and dream about Love, but that's it. Considering this as Hrithik's movie after 2.5 years he has worked hard at it, but however good an actor be, he can't pull out a bad story.


Good Luck Hrithik next time, hope you get a better writer who put effort like you do.......