The Little Big things..

Little big things is the newly released book by one of the greatest Management thinkers of this time,
Tom Peters. Although I am still waiting to lay hands on the book, but the way the book has been marketed and is being countiniously buzzed is really awesome. So here I try to share few of the great ways it has been done.
Tom peters " Started talking big time about his new Book, between his fellow members, the blogs he follows, and buzzed the title, "Little big things" throughout his proximity.
He also made sure that people ask what this book is all about, gave interviews in top notch magazines and websites, right from big journalists to upcoming ones thus to market the product well by what we know as "Word of mouth Marketing".
The great thing which he does is he publishes post launch , a Video series called "Little big things".
In this he has covered almost every leader alive/dead and tried to give us a pitcure of how leaders to concentrate on "Little things, which later become Big".

You can visit the link to read the transcript of the latest published Vide series on our very own
"Mahatma Gandhi".
http://www.tompeters.com/blogs/toms_videos/docs/BY_Your_Story.pdf

Also one can visit Tom's website if you wish to know more.
Plenty of Presentations for free downloads.
www.tompeters.com


Thanks Tom for inspiring us new Marketers and Brand Mascots.