Tuesday, May 11, 2010

Tete-a-Tete with Priya Village Roadshows- PVR

Its not the Road but the destination which makes life so very interesting.
Have I said something wrong....... Read the first line again.
Yeah!!!!

PVR- Priya Village roadshow, is a joint venture by Priya Exhibitors limited and Village Roadshows-A non-US based entertainemnt firm.

I had a chance to experience the PVR today for a Movie called ,"Badmaash Company".
Here how my Tete-a-Tete went with PVR cinemas.

We booked 17 tickets prior arrival and when we reached it took a complete 32 Minutes for us standing and waiting for a ticket provider to give us our tickets.( His Printer had some techinical problem- later we came to know it was out of Paper).
Anyway after standing through out, when we went in, the experience was awesome.

We took prime seats and had the opportunity to chill out in a mostly Vacant Audi-1.

There were stewards to help us but the problem was they themselves had no idea what exactly to be talked about. They were everywhere except at the places were they must be.
Take for instance the Food section.
Only one person was at the window and there were people coming in and going.

Guys! Listen we know that you charge a premium even for a Popcorn, but you know, we don't pay for that popcorn, but rather we pay for the experience of Buying and holding a regular/Large popcorn tub.

You know, we are not here to spend time in Line, we are hear to spend time with our dear ones, with people who want our time, and going for a movie together with our family is like fulfilling a responsibility also.( Yes! thats what most people do and yes for sure we enjoy useless movies which bollywood makes.- Now why Bollywood makes such movies I will write on it in coming post).

We want to have a blast and not learn about the newest Movie. So kindly show us the big stars rather than a small movie poster which you have hung at the every pole.

Now here is the catch,

Few friends of mine, seeing that the gold Seats were vacant, went in to enjoy the movie at those seats after interval.
Guess what, a person who is on duty walks in and says, "Show me your tickets".
When the tickets were given and after checking he said, "
You are sitting in Gold, and you have a ticket for Prime, go get a ticket for Gold first".

Now those were the exact words of the person. I dont blame him, I blame the management, that they have not trained them for this, because this is a very normal practice and will happen every other time.
They have trained the staff for the check, but have not trained them how to Treat.

and My friend,
Next time, don't ever talk to any one like that, "Go buy a Gold Ticket".
Tell them, that " Sir/Madam, may be by mistake they are sitting on wrong Seat".
This will solve your problem without hurting you a customer.

I give you an Idea PVR if someone is listening.

Next time if in any show, you have your gold class seats vacant, try choosing a Lucky winner.
Just before the Show starts, "Switch on" all the Lights, and through Random Number generator, go to the Seat numbers and With full Light on, ESCORT the Lucky winners to those Gold Seats.

You know what this will do,

1. The Lucky winner will surely bring in Two more people in close Proximity to those Gold Seats next time for the experience.

2. People will choose you over any other Multiplex, because the feeling of getting selected is far greater than anything else.

3. The Lucky winner is going to give you one most important thing:-
They are going to give you Word of Mouth Publicity.


And I believe the Multiplex Business people still remember,

A customer doesnt choose you for Movies, they choose you for the experience they get.

You know, its also the Road as well the destination which is so very Beautiful.

Cheers


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2 Comments:

At May 13, 2010 at 1:01 AM , Blogger Sushmita said...

I completely disagree with you on the point that the Security guy did the wrong thing, he did absolutely the correct thing. If people can't be happy with what they have opted for, then should raise their standards, they could have bought Gold tickets beforehand. Let it be vacant if its vacant, be civilized enough to accept your own mistake rather than blaming that Security guy.

I liked the idea which have for the PVR people, this should work for them.

 
At May 13, 2010 at 1:05 AM , Blogger ABP News said...

@ Sush: You can go on Disagreeing because that's your worldview.And you are absolutely Right.
I am not in favor of using the Gold Seats, but what I wish to bring into notice is,
the Security guy can be trained to deal the situation better hand.
Just a change in the words doesnt Hurt the customer, and whether you agree or not, its these customers who Pay the Money.
Most of today's movies lack the CORE ( as discussed in the Story writeup) and hecne the Multiplex rely on such consumer more for long long time.
Hinting is better than hurting.

 

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