Tuesday, May 4, 2010

The Changing Taste and opportunity

" The changing Taste" what has happened to the generation is we love Quick things, which also has lots of impact on other things.
Like No longer we have the patience to read a large Book. ( Offcourse there are so called Bookworms who read tons of stuffs and my due thanks to them).

Now see the product called Facebook, its all about Paragraphs,
while Blogs, is all about Pages.

How many times you have heard your friends say," Reading an E-book is pretty hard, I like the feeling of Hard Cover Book".
Most of them never buy the Book. What happens is they can't tolerate the number of Pages written in front of their Eyes. ( Acrobat Reader shows No. of pages)

Why?
you see, we can't tolerate it, we lack patience.
its everywhere, there are more no. of Aids patients in our Generation.( I hope you can corelate).

We live by Paragraphs, so Now, what will click to this Age group?

Something which is not usual and offer quick solutions.

So where is the Opportunity? Let me think..............

Can we create a Water for brushing your Teeth?

Specially treated water which has "Active Enzymes" which remain alive for 12 Hours so that your Teeth continue to shine.

Guess what, Here is my Offer,
Just gargle once with this water after your share of Cigarette, and it decreases the harmful effect by 72% ( Yes you have to ask the some NYB sort of tough to Sound research agency to certify it)- Thats Product Extension.

Wanna Add more.........here it goes, it comes in Small Bottles, available at every store of Panwala's where you buy your cigarette.

What one needs to understand is, I am not interested to know How great you can write,
but I am interested to know, how you can give me a WOW feeling with Few words.

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1 Comments:

At May 5, 2010 at 2:03 PM , Blogger Nirav said...

This age group runs with a 'feel of click'... Anything in the world hardly matters, even now 'Feelings' needs to be sold in Archies Gallery, to get an attraction of the public around...Lolz...
This generation is for no one... and with attitude they will anytime say three letter word 'WTF'.. and avoid you... Dont manipulate them.. Thats for sure... just take them to any mall... they will come with an empty mind... and watever clicks on the spot.. is the lucky sale for the person who is selling the product...
Understanding the consumer today, needs to be taken care of the habits that the new Generation is upto... What kind of culture and psychological pressures they are going through..Are they really free, or they have become so lazy that they wont care to even take a look in the surroundings... Everyone has become fashion conscious.. 'Black' skin is now a status symbol, which once upon a time was considered as a curse... 'Gayish' has become a fashion and people are accepting the metrosexual culture.... 'Straight forwardness' is the mantra for today... Twisting advertisements like it used to be long back, wont work... No one is mad nor people are fool... They are smart... and so tighten the belts before the new generation becomes ready to take off your pants to show what u are... :)

 

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