The Generation on the Run vs Generation on the Edge vs Generation on the Map

We are the generation on the Edge ( GOE ): what I mean by this is the generation which wants constant pumps, constant kicks. we are always on the search of orgasmic moments, moments which take our breathe away.
If you see even our Television programs they are named as ," Kick Ass Mornings",
or "Emotional Atyachaar".
Thats the kind of things our generation loves to corelate with.
On the other hand think about the generation on the Run ( GOR ).

Just 10- 15 Years back, they are not your parents, they are your a bit older brother and sisters, they are the people on the run.

They are Running to save everything, right from money, to time.
They don't understand your facebook, but wish to understand.

and then there is Generation on the Map ( GOM ): The Parents, the Uncle and aunties.

now here is the beauty,
the generation on the Edge: cannot take self decision, they need guidance, but they need quick guidance. Remember they are the GOE.
The generation on the Run ( GOR ): do not want to take self decision, they look for elders for traditions and look to GOE for the ideation.
The Generation on the Map ( GOM ): are contended and confused. So, they choose, and what they Choose, being contended rather than being confused. Hence you will find them shying away from these techonlogical advancement, your facebook.

The Catch:

If you are an already established brand, and wish to target the GOE ( there's where the meat is) then concentrate on the GOR, because now they are the major influencer.
Yes, offcourse you need to hit the GOM, but higher the impact on GOR the better are your returns going to be.

What if you don't have a GOR: look again to GOM, there are definetely GOR near them.
May be that next door neighbour, but they do exist.

Catch hold of them, woo them with your expertise, what great,
you can help them find their lost friend in social sites.

Now if you are a yet to Establish Brand, then,
concentrate on GOR, yeah you too, don't think that GOE are the people who are gonna buy.
They want to grow up to become better than GOR, remember each one of indian child wish to be like his Dad ( not like Mom ).

Now the proposition has changed, the GOE wants to push themselves to be be better than the GOR, simply because they wish to prove to the GOM that there rules are different and better.
But even then they want to follow the road of GOR but more quickly and with less mistakes.

Kindly read this post again( for aid: GOM- are your parents and uncle and Aunties,
GOR- are your Borther and sisters/ 10-15 Years elder to you
GOE- are the You...........)


Now you have the power to change the context and next time you wish to sell,
you know whom to target more.....................