Why Can't they Change- Beauty Parlour Episode -1

A new section, "Why can't they Change", from today.
The Objective: To capture the offerings of a Business around us and to see what are the opportunities available for them.

For the first, lets talk about "Beauty parlours". The way Beauty parlours have flourished in india, clearly points toward one truth.
"We indian's love beauty, may it be leaching, lusting or love, but we want our girl to be beautiful.".

With the worlds most racism promoting product "Fair & lovely" and the likes ( they now show ads that women become super successful after using Fair & lovely which is a clear case of racism), we know how we have forced our women into a vicious circle of becoming fairer......

The point to reach is " Beauty= fairness" has been well grained in our psyche.....

This has led to opening of small Beauty parlours, preferable known as ladies beauty parlour.
Now the point I want to take you is this, "
All the advertisment boards or ads of these beauty parlours has one single positioning statement.

"Kewal mahilaon ke liye".
Ever guessed why?

The men in the home of the Business women( who owns this Beauty parlour ) wanted to be free from the idea that its a Women women thingy.
:) Smile.......................yeah yes it is.

Now here is the Catch?
The Change thing.

Why can't a New Beauty parlour come up with a Tag Line,

"For the Girl in every women"

or Why not have a complete Business associated with the product. for example

" A beauty parlour only for the Women and not Girls"
catering to the Queen of the family. ( Yes don't say queen of the home, because that might stop working women to come in, but when you say Family, a working women is also as interested in the Family-at times much more- than the housewife.)

and

"A Beauty parlour only for the Cutie- The girl in college."

You have to show your id card to get in this Beauty parlour.

Imagine the kind of response you will get from this.

Let's Change........and Change for Good.

Happy Changing............

Cheers........