The Small conversations
"Let's make one thing crystal clear. All I want to know is, what is the exact rate that you have bought this. I know you have got it cheaper than what I got it, but, how much is what I am interested in".
" No, Don't tell me", Really...o God...........
Oki Oki, I know that you also have contacts but tell na, How Much?
Please na, Tell me..............
Recently in my trip to a place, heard this SEC A class lady having this conversation on mobile.
Can't stop myself smiling. This small conversation provides acute understanding about this lady as well as the way her life is woven around. Certain observations
- Her choice of words, "crystal clear"( Crystal Haan) , all I want- ( I am dying), exact Rate
(comparision), cheaper than what I got it (comparision continued ), O god ( rising Emotions )...
you also have contacts na ( I too have them ).... Please na ...( asking to Please )
If you can read between the lines you will come to know the way most of SEC A behaves and expects the businesses to perform.
The lady is merely proud enough for what she has, and lives in a purely materialistic word.
Her dreams and desire are woven around the clarity of acquiring more materials.
(No, I am not against Materialistic wealth, but against obsession.)
The women in case has no or very little sense of purpose and is missing the bigger picture of life.
She needs religion preferable god to detoxify her sin- mainly unwanted desire and power requirement-:
With this knowledge can you think of strategies on how to sell her, and what to sell?
Yes.
1. Make everything Exclusive, right from a Soap( Dove is not a soap its a Moisturiser), to
Jwellery-(Nakshatra- the enchanting enigma) or Horlicks Women -( designed the Women).
2. Ensure that the price is High but the add ons are multiple.( Have you ever saw a cosmetic brand giving a discount, Never, because women can't agree to buy a discounted cosmetic brand, so an add on is provided.)
3. Know your product well. Certain products can have discount.
Kitchen applaince are one such category.............No one asks her the price of the set, what they ask among themselves is "Kahan sey Liya".
The point is, knowing small conversation can give you amazing understanding about your customer.
Catch:
When was the last time you had small conversation with your customer.
Direct.
Labels: The Marketer's Mind.
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