Trust and the Young

How one define trust? Is it an act, of being honest everytime with the person the other is involved with, or is it a about being honest with oneself.
Way back, the idea of trust developed with the relationships,  one continued with and nurtured.
The old man started to build communities, tribes, and he began having a social circle, which was limited and had shared interests. It was these shared interest which fostered better trust, thus enabling great understanding.
One can still find the same aspects like,
1. Most people tend to feel more trustworthy with people who are from same caste or tribe.
2. Birds of same feather flocks together, most parents love to do good for their community ( emphasis on their)
3. Rich people build more temples of their preferred god etc etc.

This all tend to build more trust.

This concept still stands tall in our economy uptill now, but suddenly something has happened.
Yes, something is changing, and one must understand this change.
Note this

 "We feel doubt and are fileld with suspicion while we talk to the passenger right next to us while travelling.
 On the other hand

Most Youth are comfortable adding more unknown friends in social websites (facebook/orkut) and talking to them and importantly believeing them.
These youths are those who are searching for mix of ingredients, a spoon of identity, some self appreciation, some new adrenaline rush, and a tiny bit of self expression..


THOUGHT
What does this point to a Marketer.

A completely new set of market is developing, and this market will redefine the meaning of set emotions.
Like Trust, honesty, appreciation will no longer be the same as they were used to be.

Are you ready for this.................