Hotels! How they can Change..............

Each one of us, have once stayed at a Hotel. and the experience range from decent, to Great  to Pathetic, depending upon the services expected.
Consider a Student coming to a city for appearing in an exam say "CAT".
What does he looks for
a. Best Hotel which has silence and calmness
b. Best Hotel which has big bed to sleep after the Exam ( or before it for few)
c. Nice lighting so as to read at night ( considering the prospect dropped in a day early)
d. Washroom with Both Hot and Cold water 24 Hrs.
e. Free breakfast, complimetary along with pick and drop facility to airport.

OR
a.1. Hotel which provides cheapest and cleanest stay for "CAT exams".

Most of the Hotels do not understand a very simple thing
" Guest don't want everything when they stay at a Hotel, they are not looking for a House,
  they Just want one specific thing which could be cleanliness, silence, nice room etc. But Just One as best and rest can be decent.

Your job is to find out that one aspect which is most crucial for your maximum guests.
And How to Find it...................

Ask them.
The Knowledge about the market your operate, the kind of floating population in the town, which season is dedicated for which particular set of audience,

The Thought

Instead of using anonymous testimonials, Why not make a "Understanding my guest" list.

A book which will be take home ( instead of the Bill with Hotel's address printed on the envelope, a bottle of water).

Why not give this booklet for them to show it to their friends.

Whats More,

Could it be wonderful to give a small "BEST GUEST KIT" to few selected Guest, guest who matters.