Women Might Like it Fast Too...............!!!!

Was going through this Blog ( click here), and came across this interesting insight.
Go Slow, Sex in Progress.
What amazed me is the First couple of Lines, Marketers always liked making ads that evoke Feelings.
Author of the Post, Mr. Satheesh Krishnamurthy, who is a Brand Consultant, goes on to say that proponents of using Sex as a Tool in advertisment quotes, Axe.

Well, I Oppose the very school of thought.

If one actually understand, Sex and Sexiness, are Two very different Emotions.
Like Silence and Peace, both might have the same root but can convey very varying reactions.
Robert Plutchik who proposed a three-dimensional "circumplex model" describes the relations among emotions. This model is similar to a color wheel. The vertical dimension represents intensity, and the circle represents degrees of similarity among the emotions. He posited eight primary emotion dimensions arranged as four pairs of opposites. Some have also argued for the existence of meta-emotions which are emotions about emotions.
So Sexiness is an EMOTION about Emotion called "SEX".
The Point to drive is that, Its the Sexiness which, we as Consumer are looking for, and not SEX.
People Like to have good Looking people around them, but only a cynic wants to have sex with every good Looking person around.
So, ads try to sell, the Emotions of Emotion, Sexiness.
So if you see John Abraham , without a T-shirt, in a garnier ad for men, they are hinting towards a important insight of a Man, of looking cute, well built and fair.
One More aspect, Brands which have used Sexiness openly are brands which are related to the industry as a Whole.
Even Durex Never uses SEX openly, they use analogy and convey a set of Emotions ( based on the Culture it operates) to bring of selling.

Also, Sexiness is very helpful Emotion of emotion to act as a tool for Brand Recall while purchase is made.
And I don't need to remind great MBA students, that, the decision of purchase rarely happens at the POP.