Why Dying makes one Smart?

The thought

Have you noticed, every movie you see which has a specific case in which someone dies and returns back as soul, they are always smarter. Why this so much Fuzz about dying and being greatly near truth after experiencing it. What lessons can we learn from this.

Dying has always been a transformational concept in all the cultures across the world.
Its rather odd that a Business blog writes about the art of dying and living, but let me express why it makes sense.
A business too is like a Human, it needs caring, goes through positive and negatives of time, learns,
builds relation ( very important) and one day a mind bogling product comes up which changes the whole market, thus making this particular business redundant, in this sense, dying.

But one stark difference is, unlike humans who die and become one with god ( based on belief), Business when die, leaves away a very wounded people, society and world.

Imagine reading a book on your kindle,Ipad, or a paper book, on
"How to smoothly let your business die, without hurting the society"


Yeah, its a pretty hard thing to become enlightened when your business die,
but consider a case in which,
you trasit yourself smoothly from one business to another, and ensures that the business you are about to end,
ends smoothly and profitably.

Can there be a compelte industry which is based on the concept of,
"How to make dying easier".

Yes it could, the only one glitch stands,
" The belief must be changed that dying is really "Transformational", and not painful.

An Amazing Website; News you need

The Thought

With thousands of News out there, you might not be interested in all the news or miss those important

 ones which you actually need. There are couple of services which can help you get a News on topic you want, everyday in your email.

Yes, a website called infobeat.com, helps you get the most of the news in the web.
All you need to do is register yourself with them, and share your interest and details on the topics you wish to remain updated.
A well designed news capsule is delievered fresh for you, every morning in your email.

visit
www.infobeat.com

Cheers,

and Do visit in evening, for an upcoming Update on the Blog.
Enjoy reading

Free trial Programs

The Thought

Free trial programs have been around since aeons now. Right from FMCG products, offering a sachet of Shampoo with a Magazine, to offering a Free trial Classes from an educational institute, or test drive a Car. Endless examples can be quoted and everything is based on experience. 

But what happens when the market changes, when eeverything is becoming more technology savvy, and Internet has emerged as the new market. Will the same strategy works in Internet? Not exactly.

Internet is full of applications and software, everyone claiming their stake of being the best by offering a product which makes your work faster, simpler and easier.
But the biggest challenge that the internet business face is not how to make great products, instead,
how to make a process which is remarkable enough that eases a customer to do a specific work, quickly.
The objective must be make the process as fast as possible that the customer starts experiencing your product.

Two strategies are applied by various organizations in E- Business
1. To offer a Product in two specified format.
One is the Basic, which has a limited usability, the other is Pro, which is a paid version with more functionality.

2. To offer a product in One format, all the features, but for alimited amount of time.
    "Free Trial for 30 days with Money back gurantee".

Both strategies are targeted to specific audience, but no business think of any other strategy to woo the audience.
There can be 3rd strategy
1. Give the latest product free, with all the functionality for a user for couple of weeks, and then
ask them to fill a questionnaire, or seeek their opinion.
If they can refer this particular software to 10 friends ( with valid email id and address) and take their opinion, complie it and send across to the company,
the company will offer the product for free to the customer.

Now what this will do is, if your product is remarkable enough, the first person in the chain, who gets the product for free will talk to thousands of people, refer it to atleast 10 ( you asked for it) and when you give it free, the ten in the chain, will refer it to next ten.
So you are assured that this Chain reaction which will be exponential in nanture, will create the biggest buzz and brand for your product.


Remember, when the Market change, so does your strategy.....

Happy Buzzing...........

Sundays Questions

The Thought

What happens to the thousands of professionals on Sunday evenings? Is there lies an opportunity for some new business to thrive..

Sundays late evening, professionals are more worried about the tomorrow morning, rather than enjoying this time.
I beleive Sunday late evenings are few of those most repetative un explainable feelings experienced days when,
the idea of the next whole week starts haunting a professional.
Instead of living the Moment, we are more concerned about the ifs and buts of tomorrows and the issues lying pending to be entertained tomorrow.
Lots of books, psychologist and scientist have tried to decodify the reasons behind it, and you can do a google search to find the answers.
I am not going to add yet another theory, but look this issue as an opportunity for a Business to thrive.
A SMALL LIST OF OPPORUNITY

1. An organization/group of people/secretary/software, which can prepare your agenda sheet for tomorrow, even if you am not the CEO of the organization?
2. An organization/group of people/secretary/software, which can ensure that all your first half work is done and completed before you reach office?
3. A small Surpise Gift ( not costly but invaluable) sent to each important employee ( remember everyone is important), atleast once a Month.
4. A note from a CEO, thanking the employee of his contribution last week. ( a third party can do that for CEO-Silently and discreetly)
5. A Healthy dose of Breakfast, as soon as You reach office, with a small note "We care".

Just Random Sunday Munchings of My brain.................

Some one said,
"Questions are the door to Opportunities".

Sunday Questions..........

Weekend breaks

The Thought.

What does a weekend break means for you? Depends on what you plan, depends on how you feel about your self, and importantly its depends upon what you feel about job, your own Job.

"Its saturday, evening, 7:10, my office pays me to stay here till 7:30. Do you I love my office,
Offcourse, I do, but on Sunday's only."
This very old Joke/punch line, still begs for attention.

From aeons when Henry Ford, who started giving Saturday and Sunday as off for his assembly lines,
employees started yearning and earning for Saturdays and Sundays.
Henry Ford knew, that the job was not what a Human is worth for, and it was more mechanical than Human, hence he gave the "Free time".
We still follow the system, and now if you note,
There are business which have prospered because of this system,
even my New industry.

But, imagine, why you need a saturday/Sunday still,
Its because your job never gives a sense of fulfillment.
One collegue said to his boss before leaving saturday evening, " Take a Rest on Sunday, and don't just read book or do work".Just Enjoy,

But why can't working be an enjoyment. Why can't reading a Book is a process of self discovery?

Businesses must try to work on Profiles,in which the Employee starts enjoying,
having fun, and unleash his creative genius.
and did I tell you, each one of us are creative genius, only need is to arise that feeling in ourselves.

Week end breaks are not meant to run away from job, but rather,
take some time to think, and think hard. Weekend breaks can be the most tough days if you really have a purpose in life,
and if you are still searching for your purpose,
well than, there are enough malls, shopping plaza and many games and other options to just
forget about yourself.

and do you remember,
Life never forgets, it always remember .................

Have a great weekend breaks.

End Result

The Thought

Whenever one sets to achieve something, a specific purpose exists. Defining this purpose is crucial, but what is more crucial is to define how the end result will look like.

What points must be taken into consideration while one does that?

Imagine you wish to achieve a target of Rs.10 Lakhs.or if you a student, you are aiming for a specific score say 90%, or if you are a sales head, you are trying to reach a cumulative target of 1 crore.
This aspects are all quantifiable, but imagine if you are an HR head, how can you quantify your success?
Can you say, by this campaign, I wish to make 80% of my Employee happy?
Strange!!! right, we all know it's not possible.

But our human desire is to always try to decode things related to business and quantify it.
Hence,
Organization needs to decide what exactly they wish to witness. What is the end result which they can live with?
 The same applies to human, the people. We too need to decide and think first, what end results do we wish to achieve?
Steps to define the end result

1. Know whom you want to make happy, your boss, your customer, yourself.
2. Know your target audience, your Boss might always like things in numbers, 60%, 90% is what makes him happy, so if your target is to make your boss feel great, give him the numbers.

3. Define how your end looks like, give it a good thought and think of the key elements.

Only when you have defined your end result, you must take the step towards it.

Virtuoso

The thought

The dictionary defines a virtuoso as someone who has skill, manliness and excellence. Incidentally, it never defines how to be one, or what are the parameters for being a virtuoso. Virtuoso is an italian word, late latin virtuosus, Latin virtus, and it has more to do with person who has highly technical ability in fine arts, musical instruments or singing. What if someone encourages you to be a "Virtuoso" at work?

How many of your employees come with a smiling face, how many of them feel that this is the best place to work ( invest their time).?
People exhibit their best talent, when they are happy at work, when they feel their contribution matters to the organization. Do as a marketer you ensure that your employees have a blast in the office?
How it will happen?


It will happen when the self meets the soul.
Madam Curie (Marie Skłodowska Curie), who discovered radioactivity, tells true story in her autobiography.
She said that, there was a problem which she was trying to solve since months, and one night, she just left the problem, and said, I wont think about it now thus she went to sleep.
Early morning, when she woke, what she discovered was that the problem was solved completely in her table. The windows and doors were all closed and there was no chance that someone could come in silently solve the problem and go away.
Later she realized that it was her own handwriting in the solution part, thus she concluded,
" It was the time when I became one with myself, and lost my own identity".
Its when I become one with the god".


You ask musicians, great scientists, everyone will tell you one common thing,
their best came when they forgot about self, and they can't remember when that thing happened.
Take the case of Archimedes,
he ran naked, shouting Eureka, when he discovered the solution.
He never remembered that he was naked, because he just became one with Self,
and its this time,
when you become one with your own self, you start being a Virtuoso.


How many times do you find an employee, completely immersed in his/her work, that
they forget the time, food and water?
How many time have you, yourself been in this situation?


If you ever find even one employee, value him.
Its these small Virtuoso's at work who can change the way your organization works.


Before we part for today,


The feminine of  Virtuoso is Virtuosa, my salute to Virtuosa at work too.

Status update

The Thought

Status update, has become the lifeline of youth. The uncanny desire to update about self and the environment has led to multiple issues.You are in Orkut, as well as facebook, you are figuring out Google buzz, writing a blog in blogger/blogspot.com, trying wordpress and could not understand it ( happens with few), you have request pending for hi5, its been long you have updated Linked in profile, ( yes you have that too). And there are services which you have not even heard of but if you knew you will surely give it a try,www.friendfeed.com,www.bebo.com, www.friendster.com, www.jisko.com etc etc.

Its not possible to update yourself in all these social, personal webspace. Why we do it and how to do it better?

Humans by nature want appreciation.This neeed for appreciation from the peers along with show casing that you have achieved something great has remained one of the prime need of human.
Since we have already produced all the products that humans need, and now are producing goods and services which humans want, only those underlying needs are left untouched which, are intangible, like, the need of appreciation, the need of being recognized etc etc.
What these social websites have done is given you an option to showcase your inherent talent and share with the world ( please read "your world" only) to see and if the like, appreciate you.
You know who is your friend, when they comment on your status update.
The more comments in the status update, the more happier one gets, and inherintly believes that he/she is wanted and belongs to the society.

But, with the endless number of social websites and networking option, one has made their presence felt, but now are having less and less time to status update all these profiles. Is there a solution?

Yes, there is and the solution is absolutely free,

there are two good websites who will help you solve your problem.
The website called "Hello TXT ", allows you to configure upto 50 account services, from varying websites and all you have to do is just update at one place.
The other is "Quub", which also does the same job.
Go
try yourself,

visit
http://hellotxt.com/
https://www.quub.com/

and Enjoy " Status update".

Buzz Marketing..

The thought

All the Business today cares for is how much buzz it can generate in the market. The whole soul criteria of any campaign in a Tier II/III city is restricted to the amount of people / the number/ which marketers are able to get.

Our Business has still not evolved itself from looking at every campaign as mostly a Reach based, " Bhiid Jutao" campaign. Still after getting the Buzz and people, the marketers feel a bit empty. Why?

A marketer's core work is to generate enough buzz so that the brand resonates and lingers on in the mindset of consumers for aeons to come. And even the companies judge the Marketer by this simple yardstick.
But there exist a flaw.
The flaw is the difference between People, Consumer and Prospect.
All a marketer tries is to potentially weed out the People from the campaign and call upon most prospect and consumers, and there's were the Media planner come into play.
But the problem with media planner is, they rarely understand Buzz marketing from the point of view of Buzz without advertisments.
A media planner can only help business generate Buzz only when they are having a specific budget and he becomes the distributor of that amount of money.
But is that what Buzz marketing is?
What can be the objective of a Buzz ?

1. Objective : To reach the Primary target audience and Secondry target audience alone.
Imagine a Toy maker, putting his whole hearted effort in reaching the 15-25 youth, because every brands want to reach youth. Yes, may be after 10 years they will be the consumer of the brand, but, the big question, will they remember you in the midst of all the clutter.

2. Objective: To be able to quantify the result, and know what has happened, is happening and will happen to the campaign. The numbers matter.

3. Objective: Does it encourage viewer to participate in the campaign, does your campaign ask consumer to do something, even if calls for sending an SMS. This step helps in knowing the numbers.

4. Obejctive: Is it helping the brand in some quanitifable way, to reach a specific stage in the product life cycle. Is it pushing the brand to the Growth stage ( both Positive and Negative)

5. Objective: Does the resturn of Investment ( ROI) is worth the Time and effort?

Only when a Marketer define these answers for the Buzz Marketing, the campaign makes through the cluttered world.
Thats the reason why Most buzz marketing never Buzz the right audience.

Human Emotions- Part -I

The Thought:

Ask any business men, which is the toughest step to crack in any sales process, they will tell you two, not one.

"First- To get the people in their offices/shops/place of work. ( Footfall )"

"Second- To get them open their wallet and pay" ( Final Conversion )

What role do Human emotions play in this process of transaction.

Imagine standing on a Railway ticket Line (in India). I know it has been time since you stood waiting and felt that the line beside the one you are standing started moving fast. Waiting for your turn at the window and praying that the system failure doesn't happen, you stand there browsing your mobile. What emotions do you express? and Does your emotions matter to the person at the window?
Absolutely not, its a routine job for them, and when Job is a routine, emotions rarely change.
But now consider walking into a general store, where FMCG giants have invested huge money to get you till here. They have kept this place clean, with shining faces all around, nice smell, ac in full throttle. All they want is the Step Second to take place.

You feel a certain emotion, a positive emotion, which makes you feel you can be better.
The important word is "CAN BE" better.
Most business work on the philosophy that our product or services can help you be better, thus the phrase "CAN BE". This emotion, which is "CAN BE", is so very important, because customer are never satisfied with themselves, and what they have, and to ensure that they continue to feel so, Business invest multiple million dollars. Guess how?
By the media channels, News papers, Television, advertisments, all asking you to be better.

But there was one business which used to say " You are better".
The Business of  God, the "Pravachan", and the process of preaching.
Yes, human used to pay tribute, ( prasad), for getting Better, but the preaching was different.
It was always concentrated on "You are better". ( much on this later)
Suddenly one person, "Ramdev baba" changed the proposition and matched with the requirement.
He conveyed the message, " You CAN BE better" if you practice Yoga, take Organic medicines.
and See, how one change in the process of delievery has changed the complete game plan.

All he did was evoke a particular set of emotions lying deep inside the Human psychology.
How many business do you see which try to evoke a particular set of Emotions in their consumers?
Apple, Yes offcourse.

The second part will discuss on the types of Emotions and how Businesses can use the knowledge to transform their consumer towards step "Second".

The Need for Speed

The Thought

With immense amount of things what has become completely scarce is attention. No longer can we expect our customers to remain focused on one thing, they want something new, something latest, some thing which pumps energy in them. The role of Business is changing, and changing big time..

There was time when Ramayan and Mahabharat were the serials which used to be the only TRP providers and thus value providers to brands.
I do recall times when, Indian Railway's installed TV in Railways station, and when Ramayan used to be aired, the trains used to get late, theft increased because people were so much engrossed in the serial, they forgot everything.
But see the condition now.
The youth are engaged in same thing, but the medium has changed. Its now Mobile.
its common to caught up with a man who is browsing his mobile standing even with a bunch of friends.
Its a common sight in meetings, to be asked to put mobile in silent mode, because they Buzz.

The Lesson is what after this?
After this, it will be silence and peace which the customer will yearn for, and any business opportunity who can give that to the customer, are going to rule the market.

There will be a day, when consumer will come to you ( your business) to seek time for himself/herself.

I sense an opportunity here.

Schools- Past, Present and Future

The Thought

How have the school education changed over time. What are the important aspects we need to know before we start looking for the change. 

Schools acts as a building block of an individual career. Two school of thoughts have been prominent when it comes to school education. One which says, Great schools, which have earned their reputation over decades of experience produce students which are highly competitive.
The other school of thought says, that no Nobel laureate has ever emerged from Top Schools of the country.
Keeeping these two varying thoughts in our mind, lets begin to look at things in a different way.

Why do we need schools?
Most say to educate a person, and if you ask why education is needed, they will say its required to earn money and spend a quality life. But ask them, Why education can be acquired only from a school, and you will find them gasping for air and looking here and there.
Let's concentrate ourselves to India.
Gurukul, the old system of education in india, in which Students used to spend their time living in "Asharams" of great teachers, and was given individual attention.
With around 20 students in each asharam, the time spent on each individual by a teacher was very high.
Why did this happened?
It happened because these students were future kings and top business professionals ( read vyapari's and/or darbari's).

So the amount of education and wisdom needed in these people was very high, thus the education system was such.
Then came britishers, and Lord maculey, who said
" We need loyal servants for British Empire",
and then came the Indian Education system, you study from 1st to 12th, then 3/4/5 ( BCom/B.E/Doctors) and then +2 for ( Masters) and +1 for PhD, which we still follow blindly.
Now let us look why this system came.
The industrial complex, where factories, and assembly lines were the requirement, the Industries needed people who can do a specific monotonous job. Since the profit was very high, so was the rise in pay thus increase in standard of living.
To satisfy the requirement of Industries, schools began shaping themselves in the same pattern.
Be disciplines, be in Line, walk from class in line, come to class in line, you are known from your Roll numbers ( as your factory/employee code in future), child was supposed to do a set of homework, solve a problem in particular steps, write specific things at specific place.
This went on to the extent that if you can recall a maths teacher, they insisted to make you write
" that is" before proving an equation, and ones mark was reduced if he/she missed these steps.
There were only one drawing period/week, that too till 5th class, one games period per week.
No doubt on our state in every Olympics.
Everything was supposed to kill creativity, to hinder dreaming.And this has continued till now.

But this is again the deflection point. Suddenly with the subprime crisis and the fall of the system,
being creative, and follwoing your dream is again in the cards.
Once again, "You can get whatever you want , whatever you dream if you follow it passionately " is the message. The only difference is, during the gurukul system, it was restricted to only Top class ( kings, big Businessmen etc), but now it has soaked deep into the society.

Hence, the schools are all set to change again, and to note it has all started.
We now have a restricted number of students in each class, and schools have started advertising their Teacher to student ratio ( teacher:student ).
In No time, we will again reach the same state as old times, when the student to teacher ratio will be as it used to be, but there exist a threat.
The threat is, no longer we have teachers/gurus as they used to exist.
How many Guru Drona can you find near you?
The statement, " When the ward is ready, the teacher arrives", holds mocking at the face.
There exist enormous amount of students who are seeking a teacher, adn please do not restrict your thoughts to beleive that students mean only in schools. It also means in corporates. How many talented young enthusiastic freshers get the right bosses who bring out the very best in them.

The system never concentrated on creating quality teachers/gurus/mentors, and thus we stand with lakhs of Cyber coolies doing monotonous job, getting high pay still unsatisfied with self.
Now is the time for every great teacher/mentor to rise, and no longer these lines will be true

" When they can't do, they become Teacher".

Now we need teacher who can do, and do it well enough.

Hope to find my mentor soon, and may god give you your mentor.
Happy Hunting.

Find out who you are...

The Thought

Human is a social being. To spend a quality life, we build relations, and its these relations which go on defining our characterstic traits. Although, each one of us are unique, still we are all deviation from a specific set of features and traits. Identifying these traits within us and in the people around can give you an extra advantage to get your work done. The post discusses on various types of "Archtypes" and the way to find yours.

Archtypes, the word first appeared in European text in 1545, and is derived from greek word ἀρχέτυπον (archetypon) meaning "First moulded".
In plato's concept, he proposed that archtypes are characterstics imprinted in the soul of human being, and it was purely a mental form.
The Jungian ( Carl Gustov Jung) archtypes were more accepted forms as he proposed that it emerge as human emerge in their life.


It might amaze most of the readers that the way you think, pick a particular thing, use a particular set of vocabulary is governed by a specific set of traits which you imbibed during your childhood.
So if you believe that your boss is not able to udnerstand your ideas, or is trying to push your buttons, or
your spouse is not able to understand you, its because there exist a pattern in you as well as in them, which is not at the same wavelength.
Knowing these archtypes can help you help yourself  and them both.

Let's look at the basics of Archtypes.

There are 4 basic types of Archtypes.

 The problems start because of creation of an imbalance, or a clogging, and/or some distortion of these qualities in us.


Unloving Father: the controller, acts like a critic and the Ruler types.
Unloving Mother: The Spoiling, one who becomes aloof, or one who abandons
Unloved Boychild: becomes a rebellion
Unloved Girlchild: the victim, and soap-opera queen.



In 1953, psychologists Brian Emmanuel Grey and Caroline Hanstke discovered that our life is filtered around these four energies. If one can understand these four energies and the dominant one in the self and others, one could better treat self/person to create a lasting change and impact.


Example, if you know that the boy has a distorted energy and has become a Rebel, you know what energy level he is dealing with and only after you match that level first, he will listen to your words. Hence instead of trying to explain him how he is wrong, one must first try to match him with the rebel nature, and tell stories of self rebellion.

With these four basic Archetypes emerges more than 100+ different archtypes characters, like magician, Mentor, Witch, Hero etc etc.
To know more about these archtypes click here


In case you are interested to know about whats your archtypes, Proprofs have created a fabulous quiz, where in you can just answer 20 Questions and can know about your archtypes.
Click here to take the questionnaire.

Tomorrow we will discuss on How to use archtypes in Marketing and Branding.

Cheers identifying your archtypes.

A passing thought.......Don't let it past

The Thought

Organizations always look out for great talents, because there is a particular Job waiting to be done. When organizations interview the prospect, all they tell is, how great is the job, and how the atmosphere at the office is fantastic, but the fact remains same. There are still no offices, where the so called "politics" don't exist, and there can be no job which is easy or simple and pays ones well. So what do these big organizations and HR managers must do and importantly when to do it.

A young boy enthusiastic and filled with new ideas joins a big organization. He dreams about his future, how he will rise to the top ranks, by always being on time, and working till late nights. By putting his whole hearted efforts in each project, and tries to bring new insights and latest methods to do a task quickly and efficiently.
He starts getting accolades, getting appreciation and is given more work, different types of work, and he does, all of them with same quality.

But then something happens. He faces wear and tear, and after 6 months in the line, he realizes that he started 20 new projects, out of which 18 never made it to the light of the day because some mid level executive was not ready to do it. The Two which started and was handled, the Mid level Bosses have an opinion about how there were more opportunities in the project, but the person could not execute it. So instead of praising, tell him his shortcomings.
The Super Bosses seems to remain unnoticed, in their own world and thoughts. And then people who sit and do a monotonous job, become friends to the boy, and gives him an advice

" Why work so hard yaar, Thora chill kar, No one works so hard, and even if you do what happens. You saw it na.
People at the top will not be happy.
You know why, because you are asking them to Push, to do something they have never done. They are sitting in their comfortable positions, cozy rooms, why will they like to listen to you. "

Then these so called friends in the organizations ask the multimillion dollar question,
" How much the company has given you growth"?, have they valued you in last 6 months.
Since you are good, they will give you a certificate or two, that's all, any raise, any growth worth writing in resume at least.
Our own growth is long due, same will happen to you".

Now imagine what happens to the so called energetic, enthusiastic, full of idea generating boy?
His mind begins to fill with these thoughts rather than thoughts of ideas and growth, and in No time
you will find these highly energetic young boy, doing one of the Two things
1. If he knows that energy pays he will look for a change.( less than 2 % of the lot)
2. Hanging out with the so called friends and cribbing about the new work or not helping the people ( 98%)

This is the time which organizations need to realize the importance of feeding the right ingredients to the right employees. The pareto principle lies here, 80% of your work is done by 20% of the people. Value those 20% and they will take care of the 80%, and try to keep these 20% happy and running.

So what are the opportunities with the Organization:

1. Praise, there is nothing more valuable than sleeping with the thought that today, I was appreciated by the heads.
2. Value, do small things, give away, a Lunch Coupon with Family of Four. Don't sell yourself short.
It gives an Employee an immense sense of pride to take his/her family for a dinner which is free because of the value he/she creates in the office or at his Job.
3. Give gifts and certificates, even small, which can be kept at the Drawing room/office table.
Its simple theory, a Sony Bravia LCD TV is kept in Drawing Room, while Onida LCD at the Bed room. Understand this.
4. Monitory Benefits: Give cash reward if you can't give raise, even if its 1000/- Rs. It really gives a sense of undiluted joy to give this 1000 Rs in Mom's/Wife's hand. You can't imagine, the smile your Employee will bear at home and office.


There are multiple things, smaller yet important which can stop your Energetic employee to become a part of senseless crowd. And guess what, your actions can help turn this senseless crowd to a productive employee.
Please remember,
No employee is not talented, ( you have chosen him/her), all you need to do is to shake that talent well before use. 

and yes
Please Puhlease and real Puhlease, take this as a Gospel of truth,

Opportunities lies in the Man and not in the Job.

Don't turn your Man into mechanic, instead turn your Job into a Humanity.

A great Website

Stumbeled across this great website for Business Students, and Future managers.
The website provides details of the events and competitions happening across various Management colleges in India and abroad.
With 50 Top B schools registered with the website, it has enough roads to showcase your best talents, and morever brush with the best of the minds in the industry.


Visit
www.dare2compete.com


Enjoy participating.


Also,

Seth Godin, the change agent is coming to India, on 7th of July at ISB hyderabad.
If you want a Free seat click here, fill the simple google doc form and you can get the chance to visit and hear this great person LIVE.
See you there.

4 P's of Marketing and the Search for Joy

The Thought

The increasing seats of MBA in India points towards the fact that MBA is the in thing . What are the 4P's of this industry? Well, It all started with Graduate, remember the movies of Amitabh Bacchan with Shashi Kapoor proudly saying, I am a graduate. Then it moved on to BSc, to Engineering, and now MBA. Why do most Engineers today are running towards MBA and what happens even if they do?

They say, as the society grows, the minimum level of expectancy grows along with it. Long back, an Engineering degree was enough for being respected in the society, but the so coveted Engineering degree has began loosing its charm. But there lies a difference.BA or BSc, when lost their power, they lost it universally, by which I mean that even the parents began to live with the fact that BA/BSc is not a great degree to acquire.
This never happened with Engineering. A parent still proudly shares that their child is an Engineer, but ask the child, who is working in a big MNC with average 40,000 pay ." are you happy with your Job?"
and You get nothing to guess the right answer, it stands tall "NO".

The Reason can be tracked back to the 4 P's of Marketing.
The First of the 4 P's, "

1. Product- which is the most important aspect is never taken care of. When an engineering student starts his studies, he is young, in late teens, 19 around and all he wants is a Job which pays well. ( thats the parameter of Success). To get it he/she works hard, and four years hence, when he/she gets it, the parents are happy along with him.
Then after One year, he realizes that the job he/she is doing is not making him/her any better. He is being paid well, but then the definition of payment starts changing, it increases its domain, and now, Job satisfaction, responsibility to do creative projects etc starts creeping in slowly in this P.
The Businesses realize this and starts giving them certificates of honor and great achievement, but after the initial buzz goes off, he/she realizes that even this certificates is not worth it, and everyother person has it.

Out of the 4 P's.  Price, Place , Promotion everything is fine, but the core, Product is not able to better itself.
Businesses realize this fact, and go on giving increments and increments, and the child goes on taking responsibility after responsibility, Home Loan, Car loan, Insurance policy, health plan, and above all marriage.
He/she constantly negate the voice inside, and one fine day, the voice stops talking.
This is where out of the 4 P's, three remain performing well, price remains high, Place is great, and the Promotion is done well by the family and friends, with facebook and Orkut, giving the product the opportunity to showcase which country one has traveled on-site, or the big hotel stays, and a big Dance party using the Albums.

Since every one in the society is with a similar product, they comment on each other successes ( big failure), but the inside remains poor, empty and what happens is
" At night, when its dark, and the child is alone- even though grown up- feels fear, misses the old times, dreams don't come, neither does sleep, so goes for quick solution.
Pops up a pill, and sleep, only to find the next morning, a non energetic Man/Women".

How can you make yourself a Better Product?

Among the 4 P's, if the Product is not good/happy, the rest 3 becomes an endless pursuit of nothingness.
Even an MBA degree is worthless if one has not realized what he/she really want to do which gives Joy.
MBA is just closing of one another gate, rather than opening up new horizons if the thought behind it is not clear.

All I am asking is just for sometime, before you reach this stage, break the jinx, and go for what you love. Yes, Run towards your fear, not away from it.

The Sunday and the Monday

The Thought

Monday like any other day doesnot bring ray of hope, or a new opportunity for professionals. For long we have been ditched to agree that its Monday where the problem lies. In fact the problem lies a day before Monday, i.e Sunday. What is this problem and what can be the solution..........

Long back an ad of Tata Safari Decor took eyeballs, it was around 2008, when the ad starting lines were
" I always wanted to quit on Monday mornings". click here to see the ad.
The ad surely persuaded good enough MBA classes to discuss and  consumers to buy.
The problem most see on Monday, is they wish to continue to live life like Sunday, but due to work, they have to give away this fun day.
The success of this line and "Reclaim your life" campaign does tell us, that maximum of workers are not happy with their job. Most of us have missed the bus and now lack the courage to chase it again.

We are not enjoying the work, or feel that our abilities are not being utilized completely.
Just couple of days back, I was taking an interview of the prospects for a particular post in an organization.
I asked one common question to all,

" How much do you expect"?
What amazed me was that, no one, absolutely no one spoke anything other than monetory terms.
Someone could say, " I expect a healthy working environment", or " Opportunity to handle one project per month individually"or " one New thought to work every weekend"........... etc etc.

The idea is we have monetized everything, and the parameters of success is now ,based on how much money you have earned, rather than, how much value you have added.
and with that thought prevailing everywhere,
its very common to expect employees, to feel stuck on Monday morning, as they are not looking forward to work, but are afraid of the money that they will loose if they quit.

An Idea:

In each month, give 24 Hours, without monitoring to all your employees. The only condition should be to share the results at the end of 24 Hours, and be set to be amazed and surprised with even the level 4 employee.

Can you create an organization where every Employee look forward to come on Monday?

Different Mother and Indian Continent

The Thought


India, it is said is not a country rather a continent like Europe. Every state is a country in itself. and with different countries people have varying taste and behavior. The post discusses about the changing pattern in mother's behavior as we move across Indian Continent.


We are taught about three economies, Developed, Developing and Under developed. We in India have a developing economy. Each economy has various tiers of consumers.
In a developed economy there exist Two tiers.
I- who want exclusive product, high range, they don't think about the cost, rather about the best quality and as mentioned, Exclusive..
II- who want product, at low range, just satisfy the need and they will say thanks.

But India has multiple layers, multiple tier of consumer.
And this consumption pattern changes from every state.
Take for example, Tamilnadu, a Tamilian mother want the child to study hard at school and eventually wants to be at the beside the child's education. You can always find her speaking about how her child has topped in some specific examination, and how hard his father is working.

If you move down Kolkatta, the mother changes drastically.
She wants to be at the centre of everything. She wants the child to become a Superhero, and she will be at the centre for all this movement of the child. Its no surprise that you will find a bengauli child, well versed in atleast two of the forms of art, say Tabla and Studying ( if a male child), or Dancing//singing and studying ( for a female).
While if we look at a Mumbai Mother, she believes in delegation. She is happy if everything is done properly, along with focus on the child, she is also taking care of herself.

Now imagine selling a product to these three varying mother. Take for example a New health drink, like Horlicks or Complan. Imagine what they need to do to target them.

If they have to make an ad with objective that the mother buys the health drink

Tamilnadu- The boy studying hard, becomes aware suddenly that its time for morning tution, rushes to his bicycle and Amma brings the milk and pours in the Health drink, the child drinks and move quickly.
The mother says with pride, " I care".

Kolkatta- The boy is just back from studies, its evening and he is rushing for the "Tabla" class. Mother comes in and insist boy to finish the glass, he drinks and moves quickly,
The mother with an emotion of pride, " I have to take care".

Mumbai- The boy is back from school its 3:00 PM, after lunch he sits on studying table, the clock moves quickly and its 4:00, the door opens of the childs room and mom peeks in to say, " Khelney jaaney sey pehley drink your "8&^%##" the Brand name" drink, and she calls the maid to say, "Baba ko yaad sey "8&^%##" the Brand name" pila dena.

So the point to drive is, " with such a varied cultural shift" the message of the products to consumers need to change.
The time is very near, when products will start communicating differently with 29 Different messages for the same product.

Good for consumers, but this will ensure much greater effort from marketer and Brand managers.

Purpose of Starting

The Thought

With never ending "To Do" list we also by default make two more list. One, " Can't do" list, which comprise of things which we don't do because we are busy doing something else. Also the third list, which is " Missed list", usually which contains those aspects missed from the To do List along with what one forgets.

With most professionals making the Daily report both in the morning and at the end of the day, life becomes institutionalized. The article discusses the thought behind these lists and how to maximize the output.

Imagine yourself standing in a Railway station, early morning, waiting for your train, travelling to a nearby town, around 2 hours in distance. You have planned everything, right from whom you want to meet, what you will talk to them, whats your open agenda (and hidden agenda too).
You still stand anxious, thinking hard wheather you have missed something.
Its this something, which is not their in your To do List.
After long multiple attempts you leave the try, and try to look around for something else.

What has happened is, the confidence in our own ability to do everything right the first time, has decreased.
With the environment, promoting learning from all mistakes, we have become more adapt at making mistake and learning rather than pushing ourselves harder to not make a mistake the very first time.

And to be able to do everything bang on in the first attempt, one need to brainstorm multiple times before reaching a final conclusion. This is where, the three list comes into play.
Spending some time, on these three list of your projects can boost your performance greatly.

Try to pen down your "TO DO" list for the coming week. Then make your's  "Can't do" list, even if it has two points, its worth it. After you finish of the coming week, make your "Missed list".

This simple process will make you aware about your own abilities and importantly will outline your own areas of weakness.
Do let me know in case you need some help.

Cheers...........


And Yes, to tell you

The Only purpose of Starting something is "ENDING".

Art vs Effort

The Thought

Most often we hear the employees say," I work so hard still nothing seems important in the eyes of my boss. He/she want something else, and I can't figure out what. I do all that I am asked to, everything thats in my agenda, still the other guy gets the promotion. This company sucks, I am looking forward to another job".

Try standing among the discussion of employees, over a cup of tea and this will be the most common topic of discussion.The problem is not only with the management, but with the employees as well.
The parameter of growth and success for employees is "Effort".
Most employees beleive and live the thought that
" The more effort I put at work, more value I will get from the organization".

This is what used to pay some ten years ago. Now the rules of the game has changed.
Its not the Effot, but "ART" which is paying.
Art is about not looking for orders or doing things as told alone.
Its about doing things which matters, and having the guts to ask why's.

Just imagine, if you can do a task well, and complete everything in your agenda, and never miss a deadline, you are irreplaceable. Right.

And what about this thought

Don’t be irreplaceable. If you can’t be replaced, you can’t be promoted.


A great thought by Amber Naslund, on difference between Indispensable vs. Irreplaceable,( click here to read the post) from Seth Godin's latest book, "Linchpins". You can click here to buy a copy from Amazon.

Related articles by Zemanta

• Hourly Work Vs. Linchpin Work (businessinsider.com)
• Indispensable vs. Irreplaceable (socialmediatoday.com)
• Social media measurement: numbers don't equal engagement (heidi-miller.com)

Experience, Hospitals and Insights- PART II

This is PART II of the post. click here to read Part I.

The Thought:

The Qualitative research on the Hospital employees revealed multiple aspects of the thought process.

The need and want vary highly among these people. The employees at level 1 to level 4, understands their duties and responsiblities differently than expected from the management.

In first post we discussed on the problem that existed with level 1 and level 3 employees.

At Level 1 there are doctors, who are kings of the system. Its them, around whom the whole process is woven. With one diflection from their part, the whole system stands mocking. They need to follow a systematic process to minimize the problem to the bottom levels.

At level 3 there are administrators, who lacks training. Its these people who do really routine job, and are educated enough to feel depressed with their state. Level 4 faces no such problem. They know that they are at the bottom of the pyramid, and their only job is to keep the people at the top smiling, and not happy. 

There is a huge difference between keeping customer happy than keeping them smiling.

Keeping them happy requires one time "WOW", and giving them a remarkable product, while a smiling face needs constant alertness.

In a service economy, say a hospital, a clean room will make a customer ( patient ) happy, while to ensure the smile, one must be available always alert and smiling.

It requires effort of high degree.

So coming back to the discussion, "Training", these employees at level 3 is one of the most crucial aspect right from technology to insipration, or else, in no time Bad word of mouth is the only destination for the business.

More details on this is all set to come in a Ebook. Stay Tuned.

Cheers

Experience, Hospitals and Insights- PART I

The Thought:

The trouble with most hospitals in Tier II cities have been plenty. With dissatisfied patients ( read Customers) rising up, the article is about the experience of last One Month with various doctors and Hospitals and trying to figure out the basic problem in Tier II cities. The article is a result of Qualitative research, performed over 50 samples who are employeed at various levels in the Hospital.

The first reaction towards a pain in India, is not calling up a doctor, but rather popping up a pill.
It's the irony of the country filled with most talented doctors, the marketer have been successful in building an aura which give birth to self medication.
When after continious attempts to experiment with the body, one finally decides to visit a doctor, its mostly based on peer recomendation. which in itself is a great research area.

The problem with most hospitals is two painful spots in management.
If one consider employees of Hospitals into Four Levels.

Level 1: The Doctors, the Specialist: The real Experimenter
Level 2: Assisting Doctors to specialist: The Witness of Experiemnts
Level 3: Administration Staff: The person who Moves the File, and is usually trained for everyday job.
Level 4: Supporting Staff: Those who help in other stuffs, like cleaning, garbage disposal, File maintainance etc.
Management has taken acute care towards, Level 2 and Level 4, both are sincere, and are moved by charts and as directed.
The problem is at Level 1 and at Level 3.

Level 1- The Doctor's priority is to complete as many patients as possible in the given time period, thus its common to see patients complaining of lack of understanding of prescription. One soultion can be to limit the amount of patient a doctor visits each day, thus to ensure an effective care. The other school of thought is,
India has more population than the patients, so limiting it will hamper the overall medical facility.
 The deabte continues, and so does the patient woes.

Level 3: These people are trained onces, but teachnology is changing rapidly. Latest example happened today, when at Ramkrishna Hospital, trying to do hospital discharge from 11:00 AM till 3:00 PM, the files were stuck at various departments.
The well trained staff at Cash counter, tried their best to fix a printer, and took around 50 Minutes to restart.
Yes, surely one msut give room for improvement, but the words of the person in charge speaks the dire situation
" Saheb naya software daal detein hain, boltein hain accha hai, chaar bar click karo tab ek print nikalta hai".
translation
" Management changes software very often, but this new software takes 4 clicks for one print".


This clearly speaks the state of these employees, No doubt that the probablity of making a mistake of prescription increases multifolds.

We will talk about solution to this problem in Next Post, but before we close, as promised.
Insights on What factors lead to choise/change of doctor.

An Insight:
For Women: Choice of changing/choosing a doctor is based on three critical factors
1. Recommendation.- Look for Positive Word of Mouth.
2. Experience with Doctor.- Look for Wow Experience with someone else.
3. Vicinity- Is it at a distance where she can go alone.

While these three reasons tops the Women charts, for men they are slightly different
For Men.: Choice of Changing.choosing a doctor is based on 2 critical factors
1. Recommendation.- Looks for prior experience of some trusted friend.
2. Specilization and Cost.- This is were the difference comes in, the Cost/fees of writing a prescription is pre- considered while for women, this factor is a Post consideration one.

Now, with such insight, How can a doctor/ Hospital better market themselves.
They must figure out what makes the Patient Happy.
you might be amazed to note that for being happy, the women has very different requirement than Men.
Drop in tomorrow to identify those factors.

Take care........

Women Might Like it Fast Too...............!!!!

Was going through this Blog ( click here), and came across this interesting insight.
Go Slow, Sex in Progress.
What amazed me is the First couple of Lines, Marketers always liked making ads that evoke Feelings.
Author of the Post, Mr. Satheesh Krishnamurthy, who is a Brand Consultant, goes on to say that proponents of using Sex as a Tool in advertisment quotes, Axe.

Well, I Oppose the very school of thought.

If one actually understand, Sex and Sexiness, are Two very different Emotions.
Like Silence and Peace, both might have the same root but can convey very varying reactions.
Robert Plutchik who proposed a three-dimensional "circumplex model" describes the relations among emotions. This model is similar to a color wheel. The vertical dimension represents intensity, and the circle represents degrees of similarity among the emotions. He posited eight primary emotion dimensions arranged as four pairs of opposites. Some have also argued for the existence of meta-emotions which are emotions about emotions.
So Sexiness is an EMOTION about Emotion called "SEX".
The Point to drive is that, Its the Sexiness which, we as Consumer are looking for, and not SEX.
People Like to have good Looking people around them, but only a cynic wants to have sex with every good Looking person around.
So, ads try to sell, the Emotions of Emotion, Sexiness.
So if you see John Abraham , without a T-shirt, in a garnier ad for men, they are hinting towards a important insight of a Man, of looking cute, well built and fair.
One More aspect, Brands which have used Sexiness openly are brands which are related to the industry as a Whole.
Even Durex Never uses SEX openly, they use analogy and convey a set of Emotions ( based on the Culture it operates) to bring of selling.

Also, Sexiness is very helpful Emotion of emotion to act as a tool for Brand Recall while purchase is made.
And I don't need to remind great MBA students, that, the decision of purchase rarely happens at the POP.

The Confused Us

The Thought:

Did you ever gave a thought, what we have made our life, with respect to the generation before us?

What are the change that priorities have taken, and how our race is transformed.

Long back I wrote on the types of generation and how to reach a condusive position with each.
To read that you can click here.
We have better technology, better opportunities, more ways to express, more ways to connect, more comfort,
more luxury, still have you thought, we have lesser time than our previous generation.
The most common words that each of my generation say is " Yaar Time nahin Milta" which means " There is no time".
What has happened, that even after such newer opportunities we complaint of lesser and lesser time.
The reason
" With n number of opportunity to express, our generation doesnt know how to prioritize".
Name a school, which teaches Prioritization, ( don't say we learned time management- thats not Priority Setting).
The issue is, the generation needs to learn priorities and the best part,
the elder generation can't teach you that, because they never needed to elarn this skill.
Thats what the point is,
We require an extraordinarily different Skill sets than our previous generation, and this previous generation gap is merely, 10 Years or so.

The Idea: Jot down 10 Priorities of your for today, for this Week, Month and preferable Year.
Can you take this to 5 years.
Cheers

An Amazing Website; Something which seeks Attention

The Thought:

With Web filled with words and thoughts expressed in words, this website offers users to connect with others using Images. No doubt it enjoys a rank of 309 in the world.

Its a collaborative community format copied from one of the most popular forums of Japan, Futuabe Channel.

One doesnot need a Username neither a passowrd, just start conversation with whatever you want.

Start Uploading a pic or comment on an already existent one.

What this Website will do?
Only Remarkable content will be talked and thus, only way to become famous is not by creating lousy products, but by creating something magical. Creating a "WOW".

Please note: It has no restriction for Adult content, so If you are still an amature Kindly refrain.

To go to this amazing Website click here.

How to get a Great Job?- Part II

For How to get a Great Job Part I click here

The Thought:

Most number of companies ask for a resume, and with thousands of varying formats, companies ( Big companies) have taken pain to make standardized format to give to prospective employees.

What does these resumes have, what companies look for, and what you should actually have.

The need for an employee starts when already existent employees within the organizations are not able to fulfil the tast at hand. So the condition the organization is facing is this

" A task big enough in hand, which already existant work force could not complete in designated time for client or customers."

So the organization set to find the Right fit for this particular position.

Now the organizations filled with cog of wheels employees, now sitting at the Top positions because of the time they have spent in the market and their relations, want to make this process long ( benefits of making it long include travelling outside, showing that you are working hard, and saving good enough amount etc etc ) thus they just inform the College that they are looking for say , MARKETING Manager.

The problem starts here, because instead of giving away all the details and expected work, they end up meeting hundreds of students, most of whom have no idea why they are, or incapable of the work in the platter.

Students don't want to work at the position, they wish to first Work for companies.

Coming to the next important aspect are Resumes.

Colleges don't train students to make professional resumes, neither do they invest time and money working on the POP.

A standard resume has everything except the thing which can get the person the Job.

So next time you make a resume follow these steps.

1. Understand what the organization is actually Looking for, know the key words of the organization and keep it with you to use it in your resume. Don't start making a Resume with your name, start making Resume by first collecting information about the organization- may be website, some friends, or Social websites.

2. Your resume, must tell 5 Important things

         a. Your name/Age/Gender/address: - Needed to communicate to you first hand

         b. Professional Qualification and Educational Background:-Needed to make calculated guess about you

         c. Organization you worked with:- Needed to understand about the overall working culture.

         d. Projects:- Needed to Finalize your ability and take decision about you.

         e. Future plans:- Needed to know whether you will stay long enough or not.

Last few words,

IDEO the design organization, has a fantastic rule. For a post of say "Marketing manager", they do not ask people to send resume. Instead, they ask them to make a Power Point presentation and present it in front of selected people from IDEO, which eventually goes upto discussion and thoughts on the project the person did.

Hope next time, you are not just sending a resume, but showing up your "Greatness",for a great Job.

Wishing best for "Great" job Hunt.....

Cheers

How to Get a great Job?- Part I

The Thought

With n number of institutions and colleges creeping in the so called Education system of India, we need to encourage people to start business so as to absorb these students. But, the question stands tall, what qualitites does these Businesses look for and above all what they must actually look for. The Post discusses the ride of a prospect from Expectation, Skills, and right expectation.

Before we begin let me share a amazing data. Click
the image below.

http://farm5.static.flickr.com/4070/4673305107_88ae3f1768_b.jpg

The image shows the searches for the topic
" How to get a Great Job"? and whats amazing,

there are only 290 Searches around for words "How to get a Great Job" with almost no competition
While for "How to get a Good Job" there are 1900+ Searches, with very high Competition.

The point I wish to drive is
"Today's youth are aiming for just good". The Whole society, generation is looking for a Good job.
One can argue that its just the lingo, offcourse I would say, but lingo's are by product of the thought process inside the mind.
It hurts to see today's youth just aiming for good, settling for decent enough.

Why can't we aim for something great, i.e instead of aiming for good, go out there and prove your genius.
and remember
"Every one is Genius, you just need to find out at What"

Think................

The Part II will discuss on how companies look at Job prospects and resumes

Rajneeti Behind Politics

The Thought:

We really need our directors to tell Story in Fewer words.


Much awaited Rajneeti was out yesterday for the public to review and give their Judgement.
Sometimes it seems funny, when everyday we are told not to judge people or things, but when it comes to movie, we become Judges, the ultimate gods, who decide whether we are entertained much or not.
Rajneeti, is a well positioned movie, with almost all powerful actors,( Sir Naseruudin Shah, Nana Patekar, Ajay Devgn-yes the title shows his name as Devgn rather than well known Devgan-Manoj Vajpayee,) along with Ranbir Kapoor, Katrina Kaif and Arjun Rampal.)
The movie is a Long one- 3 hrs 7 minutes is a big time.
The movie is set around the Modern Mahabharata with Arjun's role played by Ranbir Kapoor and Ajay Devgn as Karan.
It sends too many messages, unlike the other movies of Prakash Jha which gave one clear message
like Ganga Jal ( Selective Honesty triupmhs even in most corrupted domains), or Apharan( One looses more than he gains).

Why you will Like it?
1. Because the story is different, and actors are powerful.
2. It comes at the refreshing time after KITES Debacle.
3. It will leave you spell bound by the kind of things people does and how we all are part of it knowingly.

What will this Movie do?
1. Rajneeti will do good to two person, Ranbir Kapoor and Arjun Rampal. The story is written for Ranbir Kapoor and Arjun Rampal Steals shows because of his gravity and here you are with the first fine actor who hails from Modeling industry.
2. Ajay Devgn has lost the battle, he looks old beyond belief old and getting fatter.
3. Manoj Vajpayee who plays Duryodhan, is good in bits and pieces. He acts a dumb at times, which is not easily digestable.
4. The Role of Kunti, the mother is pathetic and she cannot do any justice to the Role. I wonder, which ministers daughter,or contact she actually has, that made prakash Jha take her.
She is not even worth a screen presence in this movie.
5. The Katrina is dead in the movie, she acts as relief during the much drama, her role matching that of Priyanka Gandhi more than Sonia Gandhi.
6. Ranbir Kapoor is fine, with the ending Line as " I do not want to bring the Monster alive again", and hence moves to US away from the Rajneeeti. The message is very un acceptable
" Is it that one has to be a Monster to survive well in Indian Democratic Political system?"
or
"Is it better to live in some Foreign country peacefully"?

Last few words,

" Prakash Jha's attempt is amazing, but Rajneeti could have been a milestone in Indian cinema.
He could not utilize the USP's of the actors,
talent of Nana Patekar ( not even a single scene of him getting arrogant- his USP),
Sir Naseerudin Shah ( Very small role and No room for Delievery)
Ajay Devgun ( Not even a single Fight sequence for him, no running exceot Kabbadi)

So watch the Movie, only till One Pop corn Bucket is over,
you wont have the mood to buy the next one.................

The Baba's of Baba Ramdev Baba

The Thought

Life has become unimaginabley quick. With a never ending "TO DO" list along with never fulfilling " TO BUY" list, the life of most cunsumors have become a zero sum game, a game in which they don't know what they want, when they want and how much they want.

In the midst of all this ride, what has become a tradition is "Quick fixes".
If one realizes, Yoga become such a big phenomenon because, one person ,Baba Ramdev, gave the common man, much needed hault from this vicious circle of running after and running behind.
He never said to stop wanting, ( like other Former yogis who insisted to take Bairagya), he just directed this want to something inside, woven around this thought was a very beautiful circle of choosing medicines which are Ayurvedic.
One might be amazed to know that Ayurvedic industry in india was worth 1 billion US dollars before which has now reached around 5 Billion US dollars, which is 5 times growth.

The idea is to understand what one can achieve if they clearly identify the gap in the market, and corelate with the psyche of the human kind.
Businesses today needs to realize the worth of investing in the Consumers knowledge and only with that can they become market leaders.

Management Internships..Part II

This is part II, for part I click Management Internships--------Part 1


TheTHOUGHT

The students need to realize their true worth. They must learn the basics, try to not act like a follower. No one gets the Car, or Satellite phone on the first day of their job. Instead of dreaming about the facilities, they must dream about opportunities to learn.

A case:

An intern from some college yesterday amazed me. He was given a work to write a script on the way
Mr. P. Chidambaram ( Home Minister) put forth his views on naxal attacks in Chhattisgarh.
After initial searching from Internet, all he did was (ctrl+C and ctrl+ V) from various sources.
When asked why haven't you written anything that has never been written, his answer was

" I was not told to".
Imagine a young mind, in his 20's giving an answer, "I was not told".
What make you wait, the system, the people, the environment,
Yes, its a room for improvement for my organization too, to provide them an atmosphere were they do things what they think is right along with what is being told.
It hurts when we see interns, doing things what they are told, and trying to follow....

Next time you are given a chance, to do something, make it incredible, a work of an artist.
The Artist in you.......

Management Internships--------Part 1

The Thought:

With infinite MBA instituions and lot many to come, they education system is preparing world class followers and obedient lazy people. What they do when the come for internship? 

A Case

There is a MBA college somewhere in North of india. They offer the so called MBA, and in it they provide 75 days of internship Gaps ( yes so long so that enough time is available to plan new enterants ).
The Business is great, but the students already in the course are greater.
Guess what, they do 45 days internship  and for rest 30 days, take a break, they chill out.
They crib about the problems they face from management, how they feel cheated and that they had more talent than being utilized, and most of them are waiting, waiting for that one day when they will get chance and show to the world............

But, wait, in the same class there are few students, who, instead of cribbing, take the pain, Join second internships, or start some valuable work ( their own work/ business).

There are few students, who instead of cribbing the college, move ahead, talk to professors or the right guide, to train them on subjects they have no idea. They don't waste their energy on what has happened, instead utilize it to change the position they are in.


Its these people. the 3Dimension, who make it Big, who change the course, and infact change their own destiny.

Who are you?

What Happens when someone

THE THOUGHT

What happens when you are down in a Business/job or career? What options do you have? How you formulate your strategy at those moment? Whats your mindset, and what your mindset should be?

What happens when someone tells you"This is your Job, just stick to it.".
What happens when someone tells you, " This is not your Job, don't invade others work domain".
What happens when someone tells you," We have been doing this since years and this is how it is done".
What happens when someone tells you," No, this is not done that way, "
What happens when someone tells you," We are experienced people, and you are new, stop doing things that way".

Well most of you ( if you are really passionate about your work), must have faced at least couple of these situations, and when this situation arises again and again, what do you do?

Choices
1. Stop trying to go beyond, and stick to the job, never invade others domain, try to build relationships by eating out more with your seniors and mates, do endless ( senseless) praise of some lousy work and then start belonging to them.
2. Fight them back, try hard to pursuade colleagues ( which is waste ) and if you get the CEO Director ID mail them back whats going on, and dream that they can take some stern actions.

Most of the people follow the first, few arrogant ones, follow the second ( but payback is big time). But rarely does one think of the other.

There is a Third way, the 3 Dimension to this........

3. Just do not think about them ( the pullers), and direct your energy in something more productive and more creative. To a  place where your talents are grommed more.

It's these people whom the Business Owners, CEO must take care of and they do..
Its these 3D people. who dont need to be told what to do, neither how to do, but instead they need guidance and resources to be an artist.

So next time you are in a fix, just try to think of a new project, a new work area.
Example:
If you are new in an organization and you see people working the old way, instead of telling them, to do work in a New way, (and in front of everyone), just be quite and look.

Then go to the senior most person responsible, and show them how a new way is established/ or is available.
Tell them the amount of time it reduces/saves.
and Do it alone, only in the presence of the senior and not anyone else.

REMEMBER THE SENIOR TOO WANTS TO LEARN, AND IS SIMILARLY INSECURE ABOUT HIMSELF AND HIS TALENTS AS EVERYONE ELSE.

Don't make him insecure, instead, give him security, and share the benefits rather than your own profits ( which will sure  be plenty).
Remember


" You will get everything you need, if you just help enough people, get what they want"

So when are you unleashing your 3D?